The Direct Marketing Association (DMA) released The Power of Direct Marketing, a biennial forecast of direct marketing’s economic impact on the US economy. Direct marketing continues to grow at a quicker pace than the overall U.S. economy, according to the report. DM-driven sales will grow 7.1 percent this year to nearly $2 trillion, compared with sales overall in the U.S., which will grow 5.1 percent.
Jan. 19, 2010, New York — The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.
BOSTON, October 27, 2009 — E-mail is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing. These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.
September 21, 2009, The Guardian — Boris Johnson has called on the UK's free national museums to tackle the economically tough times by considering a more vigorous policy of asking visitors to dig deeper into their pockets for donations.
North Palm Beach, FL, September 4, 2009 — Edmund Benson, former at-risk kid and founder of ARISE Foundation, is celebrating his 80th birthday by giving a gift to the international nonprofit community: the creative licenses for all of the 100 ARISE life-skills curricula materials. Benson will allow the materials to be translated free of charge into any language (except Spanish, which has been done), for use in life-skills training programs around the world.
July 13, 2009, The Telegraph — A survey by Barclays Wealth of 500 wealthy individuals in the UK and US revealed that around 75pc had not reduced their contributions to charity, while more than one in four had increased their giving in the last 18 months.