DM-Driven Sales Growth Outpaces Overall US Economic Growth, DMA Report Finds

The Direct Marketing Association (DMA) released The Power of Direct Marketing, a biennial forecast of direct marketing’s economic impact on the US economy. Direct marketing continues to grow at a quicker pace than the overall U.S. economy, according to the report. DM-driven sales will grow 7.1 percent this year to nearly $2 trillion, compared with sales overall in the U.S., which will grow 5.1 percent.