Every gift matters. That was the message the greater Chicago Food Depository got across to donors as it undertook its recent capital campaign, which hinged on the tagline, "Give What You Can."
You would think that after a hundred years, a nonprofit could kick back a bit and maybe even rest on its laurels. After all, it’s been there, done that — right?
Not necessarily so, says Kurt Aschermann, senior vice president and chief marketing and development officer of Atlanta-based Boys and Girls Clubs of America, which was founded in Boston in 1906.
Transform an afternoon event into a successful multichannel campaign?
That sounds like a tall order. But as it heads into the third year of its Shamrocks for Kids campaign, Chicago-based Mercy Home for Boys and Girls seems to have pulled it off.
Las Vegas: known for its high rollers, Elvis impersonators, and Siegfried and Roy. But now the glitzy city also is attracting attention for a major philanthropic success.