Four-out-of-Five New Media Users Interact With Companies and Brands Online, Up 32% From 2008

BOSTON, October 20, 2009 — Almost 80 percent (78%) of new media users interact with companies or brands via new media sites and tools, an increase of 32 percent from 2008 (59%). And, the frequency of interaction is increasing, too, with more than a third (37%) of users engaging companies or brands via new media at least once per week (up from one-in-four last year). These are among the findings of the 2009 Cone Consumer New Media Study, which explores consumers` interactions with brands, their engagement with corporate responsibility practices and their support of social and environmental issues.