September 23, 2009, Fast Company — Can non-profits raise awareness, increase membership, and--most critically--“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.
Cary, NC, September 15, 2009 — Brand-X-Press (BXP) Walk for the Cause games and animated Public Service Announcements (PSA) are distributed virally through social media networks such as Facebook, MySpace, Bebo, Twitter and YouTube as well as the nonprofit organization's website. BXP customized Walk for the Cause games teach players about the nonprofit's mission by incorporating multiple choice questions before players can advance to the next level of play. Mission branding is sprinkled throughout the game and PSA.
September 8, 2009, The Christian Science Monitor — Scott Harrison’s new media revolution started by accident.
Maplewood, NJ, September 9, 2009 – Nonprofit professionals in every field can learn how to strengthen their own organization's tagline, and help select some of the best in class, by voting in the 2009 Getting Attention Nonprofit Tagline Awards competition.
August 31, 2009, Seattle Post Intelligencer — A sign welcomes blood donors to the Puget Sound Blood Center on Thursday in Bellevue. Donors are being recruited via social media sites as part of a new method to bring people into the center.
San Francisco, CA., August 31, 2009 — The V Foundation for Cancer Research, one of the nation’s leading organizations for cancer research having raised over $80 million since its 1993 inception, and ExperienceProject.com, the world’s largest online forum for connecting and sharing life experiences, today announced results of the first ever TwitCause, a new weekly social media program designed to raise awareness and monetary support for various social cause groups and non-profit organizations via Twitter.
August 26, 2009, The New York Times — The tech industry has been perplexed by the fact that Twitter has grown extraordinarily quickly even though young people do not tweet nearly as much as their elders do.
LOS ANGELES, August 25, 2009 — Adopt-a-Pet.com, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.
WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.
August 6, 2009, The Washington Post — Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It's also big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it's using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that idea to Twitter.
