Tweet, Tweet, Ka-Ching: Twitter Is Changing the Way Nonprofits Make the Ask
September 25, 2009

September 23, 2009, Fast Company — Can non-profits raise awareness, increase membership, and--most critically--“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.

Brand-X-Press Helps Nonprofits Raise Funds and Awareness Through Social Media Marketing Games and Public Service Announcements
September 21, 2009

Cary, NC, September 15, 2009 — Brand-X-Press (BXP) Walk for the Cause games and animated Public Service Announcements (PSA) are distributed virally through social media networks such as Facebook, MySpace, Bebo, Twitter and YouTube as well as the nonprofit organization's website. BXP customized Walk for the Cause games teach players about the nonprofit's mission by incorporating multiple choice questions before players can advance to the next level of play. Mission branding is sprinkled throughout the game and PSA.

Vote and Learn in the 2009 Nonprofit Tagline Award Competition
September 9, 2009

Maplewood, NJ, September 9, 2009 – Nonprofit professionals in every field can learn how to strengthen their own organization's tagline, and help select some of the best in class, by voting in the 2009 Getting Attention Nonprofit Tagline Awards competition.

The V Foundation and Announce Results of the First TwitCause for Charity
August 31, 2009

San Francisco, CA., August 31, 2009 — The V Foundation for Cancer Research, one of the nation’s leading organizations for cancer research having raised over $80 million since its 1993 inception, and, the world’s largest online forum for connecting and sharing life experiences, today announced results of the first ever TwitCause, a new weekly social media program designed to raise awareness and monetary support for various social cause groups and non-profit organizations via Twitter.

Why Adults Have Fed Twitter’s Growth
August 28, 2009

August 26, 2009, The New York Times The tech industry has been perplexed by the fact that Twitter has grown extraordinarily quickly even though young people do not tweet nearly as much as their elders do.

Celebrities Use Twitter To Save Shelter Pets' Lives
August 25, 2009

LOS ANGELES, August 25, 2009 —, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

Small Nonprofit Uses Social Media, Crowdsourcing to Best 70 Organizations in Online Fundraising Contest
August 14, 2009

WASHINGTON, August 13, 2009 — Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.

TwitCause Is Yes, a Causes for Twitter
August 7, 2009

August 6, 2009, The Washington Post — Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It's also big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it's using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that idea to Twitter.