Brand-X-Press Helps Nonprofits Raise Funds and Awareness Through Social Media Marketing Games and Public Service Announcements
Cary, NC, September 15, 2009 — Brand-X-Press (BXP) Walk for the Cause games and animated Public Service Announcements (PSA) are distributed virally through social media networks such as Facebook, MySpace, Bebo, Twitter and YouTube as well as the nonprofit organization's website. BXP customized Walk for the Cause games teach players about the nonprofit's mission by incorporating multiple choice questions before players can advance to the next level of play. Mission branding is sprinkled throughout the game and PSA.
Brand-X-Press provides a simple "express" approach to assemble its social media marketing tools. Nonprofits can select a free image from the BXP gallery or upload their own image and logo. Artwork is incorporated into a virtual “Walk for the Cause” fundraising game or animated Public Service Announcement (PSA) to brand a nonprofit mission message. Upon approval, the widget is installed and ready for distribution on the social media network of their choice. Once the widget is installed, invitations are distributed among Social Networking "Friends" to "Participate" or "Sponsor" the nonprofit organization’s virtual "Walk for the Cause" game or view their animated public service announcement. Game "Players" can assemble a team to compete with other teams to raise funds similar to a real life event. "Business Sponsors" get exposure through advertising that is embedded into the design of the game or PSA. A "Leader Board" appears on their Nonprofit Social Media Page displaying donations collected through their widget.
Nonprofits can choose from two monthly hosting subscription plans. The "Standard" Plan includes: Customized Branding; Social Network Installation; Monthly Hosting; Unlimited Design Updates, and Lead Generation for $49 per month. The "Premium" plan includes all Standard plan features plus: Unlimited Social Media Marketing and Donation Processing for $149 per month. Customers pay a one-time $299 design fee and monthly subscription fee. Brand-X-Press offers a Free Month Trial Version for all new subscribers.