Election 2010 Direct-Mail Analysis, Part 2
December 7, 2010

If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That's the most obvious takeaway based on a review of the fundraising appeals and campaign fliers that we've seen during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn't since the days of Bill Clinton.

Brand-X-Press Helps Nonprofits Raise Funds and Awareness Through Social Media Marketing Games and Public Service Announcements
September 21, 2009

Cary, NC, September 15, 2009 — Brand-X-Press (BXP) Walk for the Cause games and animated Public Service Announcements (PSA) are distributed virally through social media networks such as Facebook, MySpace, Bebo, Twitter and YouTube as well as the nonprofit organization's website. BXP customized Walk for the Cause games teach players about the nonprofit's mission by incorporating multiple choice questions before players can advance to the next level of play. Mission branding is sprinkled throughout the game and PSA.

The Audience for Online Video-Sharing Sites Shoots Up
August 7, 2009

Pew Internet & American Life Project — The audience for online video sharing sites like YouTube and Google Video continues to grow swiftly across all demographic groups, far outpacing the adoption rates of many other internet activities. Fully 62% of adult internet users have watched a video on these sites, up from just 33% who reported this in December 2006. Online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day.

New Media … Same Strategy
July 1, 2009

Profiles, tweets, widgets, avatars, oh my! Social networking has created a wild new world. Given that newness, it’s easy for organizations to get caught up in the notion that they need to reinvent the wheel when it comes to engaging with constituents.

Video Volunteers
June 23, 2009

Struggling to find the resources to make videos for your organization? YouTube Video Volunteers, which launched yesterday, allows organizations to empower YouTube users to create videos to promote their causes.

Brand Slammed?
June 1, 2009

Ah, the Internet. The easy access. The openness. The freedom. And … the total lack of control. The way anyone can say anything about you and post it anywhere.

Spread the Word!
May 1, 2009

A few weeks ago, I received an e-mail from Campaign for Tobacco-Free Kids. The ask was simple: Please click here or on the image above, watch the video and then click on “Share” to add the video to your Facebook, MySpace and other networking sites! Adding this video is quick and easy. Thank you for helping to spread the word!

See3 Communications Teams With Kaltura to Bring Open Source Video Platform to Nonprofits
April 28, 2009

SAN FRANCISCO, CA, April 28, 2009 — Continuing its growth as a national provider of interactive services to the nonprofit and cause community, See3 Communications announced today at the Nonprofit Technology Conference a strategic partnership with Kaltura, the first open-source video platform. The partnership makes See3 a primary channel to bring Kaltura to nonprofits and extends Kaltura's growing influence as a preferred video solution. In addition, the Kaltura solution is now powering video on DoGooderTV, the video services and promotion site powered by See3, and home to the annual Nonprofit Video Awards.

YouTube's New "Call to Action"
April 9, 2009

April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?