The V Foundation and ExperienceProject.com Announce Results of the First TwitCause for Charity

San Francisco, CA., August 31, 2009 — The V Foundation for Cancer Research, one of the nation’s leading organizations for cancer research having raised over $80 million since its 1993 inception, and ExperienceProject.com, the world’s largest online forum for connecting and sharing life experiences, today announced results of the first ever TwitCause, a new weekly social media program designed to raise awareness and monetary support for various social cause groups and non-profit organizations via Twitter.

TwitCause http://www.experienceproject.com/twitcause is designed to raise awareness and drive donations by urging followers to tweet and re-tweet about a particular cause or campaign. Followers tweet to show their support, spread awareness and encourage fundraising – all in a viral manner. Each TwitCause campaign runs a total of seven days with a new cause chosen each Thursday. In addition, followers of the TwitCause account on Twitter have the ability to nominate their favorite cause they want to see supported.

In just seven days, The V Foundation utilizing TwitCause was able to generate an estimated 5 million impressions, over 1,500 supporting tweets and helped build tremendous momentum to the organization’s overall online fundraising efforts, which raised an additional $24k in that seven-day period. The V Foundation was also able to gain support from several high-profile Tweeters including players from both the NBA and WNBA as well as 15 NBA teams.

“Experience Project’s TwitCause has been extremely instrumental at helping drive supporters to our organization’s homepage resulting in both increased awareness for our cancer research efforts and financial support,” stated Julie Constantin, board of directors, The V Foundation. “We are extremely encouraged to see that popular social networking sites like Twitter are rapidly evolving into an avenue for cause related efforts.”

TwitCause is a simple way for both the public and brands to get behind and share support for organizations making a positive impact on a wide range of pressing social topics. Moving forward, Experience Project will expand work with brands and large corporations who wish to show support by matching tweets with monetary donations.