Tweet, Tweet, Ka-Ching: Twitter Is Changing the Way Nonprofits Make the Ask
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September 23, 2009, Fast Company — Can non-profits raise awareness, increase membership, and--most critically--“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.