TrueSense Marketing

As part of our January cover story, we asked some fundraising pros to fill in these blanks: "My favorite trend right now is ______. I would like to see _____ just go away." Some of their answers were pretty surprising, with things likes mobile giving, special events and good ol' No. 10s being wished off the face of the fundraising earth.

To usher in 2012, we asked a plethora of fundraising pros with expertise in a variety of areas to share some of their best tips for their fellow fundraisers. We also wanted to know what their favorite (and least favorite) things are that are going on in fundraising.

Well, this is it, folks — our last chance to talk about fundraising in 2011 while it's still 2011. We know you're all busy sending out those last-minute e-mail appeals, but when you finally click "send" one last time this year, grab yourself a cup of cheer and settle in with some fellow fundraisers as they share their thoughts on fundraising 2011.

Moffitt Cancer Center has selected TrueSense Marketing as its strategic fundraising partner and agency of record, after having conducted an extensive review of its previous agency and additional proposals from invited agencies.

TrueSense Marketing has been selected as a direct marketing partner for Dana-Farber Cancer Institute's Division of Development and the Jimmy Fund.

Based on the findings from The Online Giving Study, Network for Good offers four tips to maximize online fundraising.

The Online Giving Study: A Call to Reinvent Donor Relationships, from Network for Good and TrueSense Marketing and sponsored by AOL, reveals important insights about digital philanthropy: People seem to give more when the online experience is intimate and emotionally coherent, and they also give online for reasons of convenience, especially at the end of the year and during large-scale disasters.

As fundraisers, it's not only your duty to ask. It's your duty to give, too. Practice what you preach. Because if you don't make the effort to give to others, why would others bother to give to you?

During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power," at the Association of Fundraising Professionals Fund Raising Day in New York held last Friday, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.

During the first-ever FundRaising Success Virtual Conference & Expo held on May 20 (and available on-demand until Aug. 24), FS columnist and creative director at TrueSense Marketing Jeff Brooks provided 25 good ideas and even one bad one for fundraisers. Here is a rundown of his ideas from his session, “Feel the Power!”