Final Thoughts on Fundraising 2011
Well, this is it, folks — our last chance to talk about fundraising in 2011 while it's still 2011. We know you're all busy sending out those last-minute e-mail appeals, but when you finally click "send" one last time this year, grab yourself a cup of cheer and settle in with some fellow fundraisers as they share their thoughts on fundraising 2011.
We asked: How would you describe the state of fundraising as we close out 2011?. And they said:
President, PJBarden Inc.
2011 was surprising for many small and mid-sized nonprofits. Some that had retreated and hunkered down in 2009 and 2010 took some calculated risks in 2011, and saw some good results. Acquisition was especially good for small-scale efforts that focused on targeting prospects, standing out in the crowd, telling stories and taking careful risks.
President and CEO, Russ Reid
Direct-response fundraising remains strong for organizations with compelling, urgent causes. Major-gift revenues remain soft because it's hard to give a gift of appreciated property when the property hasn't appreciated! This is a time to be doubly appreciative of major donors. Cement the relationships and underscore the importance of what they do give. It will pay off later.
Principal and president, Non-Profit Group, DMW Direct
Overall results for fundraising are flat. Success, however, is coming to those who execute campaigns well and are clever but not reckless.
Founder, Lighthouse Counsel
Fundraising — and donors — are adapting to the "new reality," a time of slow economic growth and uncertainty. Fundraising must be more effective and address increasing expectations from donors.