Final Thoughts on Fundraising 2011
Well, this is it, folks — our last chance to talk about fundraising in 2011 while it's still 2011. We know you're all busy sending out those last-minute e-mail appeals, but when you finally click "send" one last time this year, grab yourself a cup of cheer and settle in with some fellow fundraisers as they share their thoughts on fundraising 2011.
We asked: How would you describe the state of fundraising as we close out 2011?. And they said:
Pamela Barden
President, PJBarden Inc.
2011 was surprising for many small and mid-sized nonprofits. Some that had retreated and hunkered down in 2009 and 2010 took some calculated risks in 2011, and saw some good results. Acquisition was especially good for small-scale efforts that focused on targeting prospects, standing out in the crowd, telling stories and taking careful risks.
Jeff Brooks
Creative director, TrueSense Marketing
It's been another tough year, but you can be master of your own fate.
Dane Grams
Director of nonprofit services, Care2
Bouncing back!
Tom Harrison
President and CEO, Russ Reid
Direct-response fundraising remains strong for organizations with compelling, urgent causes. Major-gift revenues remain soft because it's hard to give a gift of appreciated property when the property hasn't appreciated! This is a time to be doubly appreciative of major donors. Cement the relationships and underscore the importance of what they do give. It will pay off later.
Ted Hart
Fundraising expert
and radio-show host, The Nonprofit Coach
Fragile growth.
Tom Hurley
Principal and president, Non-Profit Group, DMW Direct
Overall results for fundraising are flat. Success, however, is coming to those who execute campaigns well and are clever but not reckless.
Jeff Jowdy
Founder, Lighthouse Counsel
Fundraising — and donors — are adapting to the "new reality," a time of slow economic growth and uncertainty. Fundraising must be more effective and address increasing expectations from donors.
