TrueSense Marketing

Have Your Heard About FS' FREE Virtual Conference and Exhibition?
March 30, 2010

On Thursday, May 20, FundRaising Success will offer its very first, daylong virtual conference and exhibition, "Engaging, Enlightening, Empowering Donors." It's seven hours of sessions dedicated to offering you the latest and most effective fundraising strategies, tips and tactics for your organization, presented by some of the most respected fundraising professionals in the sector.

When Goofus and Gallant Raise Funds
February 1, 2010

Remember Goofus and Gallant? They're two boys, brothers maybe, whose morality tales in children's magazine Highlights (that mainstay of doctors' waiting rooms) had a profound impact on the moral and behavioral development of many a boomer-aged kid — though not always the way the authors intended. (They are also, I'm compelled to mention, 
registered trademarks of Highlights for Children Inc.)

Easier Said Than Done: 25 Tips for Better Fundraising Copy
January 1, 2010

1. Write the call to action before you do anything else. It's very un-Zen to say it, but fundraising is more about the destination than the journey. You're going to arrive a lot more successfully when you know exactly where you're going.

Easier Said than Done: Fundraising in the Age of Cynicism
December 1, 2009

You might be amazed at how cynical a lot of donors are. I saw that cynicism up close a few years ago: I was assigned to interview donors who were sponsoring third-world children through a well-known religious organization. Again and again, those sponsors told me that the most wonderful thing about being sponsors was discovering that the children they sponsored were real people.

Abstract Art or Fundraising?
November 1, 2009

Sixty-second TV spot. Scene: A blighted urban landscape. Soulful music. Camera pans right, and we see something odd about the buildings. They're turning into structures made of gigantic playing cards, and they're collapsing. Like, well, like houses of cards. Voice-over talks about the scope of the housing crisis, not in human terms, but in numbers.

Fundraising 101 Direct Mail
January 1, 2009

We’ve dedicated four issues in 2009 to our Fundraising 101 series, which we hope will offer a solid look at some of the more fundamental issues involved in nonprofit fundraising. We start this month with a look at direct mail. In April, we tackle acquisition; in June, it’s special efforts, including monthly giving, lapsed donors, capital campaigns and planned giving; and, finally, we look at
e-philanthropy in October.

Whether you’ll be reading as a fundraising newbie looking for some entry-level guidance or as a seasoned professional looking for a refresher course to smooth the waters in this tough economic climate, we hope you’ll find these special reports immensely helpful. 

FS Gold Awards: Complete List of Winners
September 1, 2008

PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000