Moffitt Cancer Center Selects TrueSense Marketing

Press release (Nov. 9, 2011) — Moffitt Cancer Center has selected TrueSense Marketing as its strategic fundraising partner and agency of record, after having conducted an extensive review of its previous agency and additional proposals from invited agencies.

The primary goal of TrueSense Marketing in its partnership with Moffitt is to develop and pursue strategies that generate faster and more sustained growth. TrueSense will provide a wide array of fundraising capabilities, from comprehensive, multichannel fundraising strategies, to donor-centric creative, to data analytics and growth planning.