Direct Marketing Association

What's Hot, What's Not in Direct Mail for 2014
January 1, 2014

Here are some trending behaviors and techniques I carefully observed and heard about throughout 2013 in regard to direct-mail fundraising. I came up with these two dozen hot and not-so-hot trends by scrutinizing award-winning direct-mail packages; having discussions with printers/writers/fundraisers; learning lots of best practices from conferences in the nonprofit and commercial industries; attending Direct Marketing Association of Washington lunch and learn presentations by direct-mail experts; meeting with my colleagues and our clients; and by looking at, touching and critiquing every piece of direct mail that crossed my desk

Content Marketing for Nonprofits: Data, Insights and Examples
December 4, 2013

Content Marketing Institute and Blackbaud’s 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends — North America report just hit the scene. In my world, this is exciting news, as it’s the first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector — the sector I’ve spent the past 10 years of my life serving.

Needless to say, I’ve been geeking out over the data, so I thought I’d offer a few thoughts and insights based on the findings …

Strike a Match
December 1, 2013

Two nonprofit organizations share how they secured the proper matches to run three extremely successful fundraising campaigns. Toronto-based Kids Help Phone secured a corporate partner to match gifts to its holiday campaign. And the Coast Guard Foundation struck matches with two campaigns — matching donors' desire to help during an emergency for a Coast Guard tragedy and incorporating a matching gift in its annual Memorial Day campaign.

Meet Our 2014 Editorial Advisors
December 1, 2013

FundRaising Success is blessed and proud to work with some of the brightest stars in the fundraising firmament. Meet our latest 2014 Editorial Advisory Board members.

Today's Twitter Picks
October 15, 2013

Tweets from the Direct Marketing Association's DMA2013 Conference in Chicago (#DMA13).