Direct Marketing Association
The 2011 Washington Nonprofit Conference wrapped up day one with Jennifer Bielat, vice president of direct marketing at Easter Seals, joining four other fundraising professionals to present "30 Ideas for Fundraising Success in 2011 and Beyond." Here are the first 10.
The great debate on overhead costs and charity watchdog ratings continues to evolve, and the Direct Marketing Association of Washington is tackling this issue with a panel discussion.
Here are some trending behaviors and techniques I carefully observed and heard about throughout 2013 in regard to direct-mail fundraising. I came up with these two dozen hot and not-so-hot trends by scrutinizing award-winning direct-mail packages; having discussions with printers/writers/fundraisers; learning lots of best practices from conferences in the nonprofit and commercial industries; attending Direct Marketing Association of Washington lunch and learn presentations by direct-mail experts; meeting with my colleagues and our clients; and by looking at, touching and critiquing every piece of direct mail that crossed my desk
Content Marketing Institute and Blackbaud’s 2014 Nonprofit Content Marketing Benchmarks, Budgets and Trends — North America report just hit the scene. In my world, this is exciting news, as it’s the first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector — the sector I’ve spent the past 10 years of my life serving.
Needless to say, I’ve been geeking out over the data, so I thought I’d offer a few thoughts and insights based on the findings …
Two nonprofit organizations share how they secured the proper matches to run three extremely successful fundraising campaigns. Toronto-based Kids Help Phone secured a corporate partner to match gifts to its holiday campaign. And the Coast Guard Foundation struck matches with two campaigns — matching donors' desire to help during an emergency for a Coast Guard tragedy and incorporating a matching gift in its annual Memorial Day campaign.
FundRaising Success is blessed and proud to work with some of the brightest stars in the fundraising firmament. Meet our latest 2014 Editorial Advisory Board members.
The Direct Marketing Association presented its 2013 International ECHO Awards at its annual conference, including 11 to nonprofits. The nonprofit winners include, Chill Out E.V., Food for the Poor, World Vision Canada, ASPCA, American Cancer Society, FAD — Anti-Drug Foundation, Operation Smile, Fundación Once & FSC Inserta, Amnesty International, Inspiring Denmark, and The Norwegian Cancer Society.
Tweets from the Direct Marketing Association's DMA2013 Conference in Chicago (#DMA13).
Industry experts such as the DMA report that postcards have the highest read rate among all types of direct mail.