Direct Marketing Association

Tips for Creating a Simple Privacy Policy
March 12, 2007

Whether you’re dealing with customers, members, donors or clients, keeping their personal information private, especially in the seemingly insecure environment of the Web, is a key concern. One way to reassure donors that their personal information is secure is to include a privacy policy on your Web site that lets them know things like what information you collect, how that information is used, what happens with cookies, the opt-out process and who to contact with questions about privacy issues. The No. 1 tip offered by the Direct Marketing Association when it comes to constructing a privacy policy is to keep it simple. The

Congress Passes Postal Reform Bill
December 11, 2006

The postal reform bill (H.R. 6407) that passed today in the US Senate and House of Representatives represents a major victory for the millions of businesses, nonprofit organizations, and consumers across the country that rely on the United States Postal Service (USPS). The Direct Marketing Association (DMA) extends its appreciation to the legislators who worked tirelessly in the closing hours of the 109th Congress to ensure that a final compromise was reached that allowed the introduction of H.R. 6407 on Thursday and its passage in both houses overnight on Friday.   The final legislation reflects an agreement reached among key members of Congress, the

Pack Your Writing and Design With a Valuable Punch
September 27, 2005

Pack Your Writing and Design With a Valuable Punch Sept. 27, 2005 By Sarah Durham and Ali Kiselis When it's time to plan your next annual report, holiday appeal or direct-mail campaign, ensure the writing and design hits your audience where it counts most: their values. At The DMA Nonprofit Federation's recent New York Nonprofit Conference, keynote speaker Kay Sprinkle Grace eloquently reminded us of the importance of value-based direct marketing. To paraphrase: Values and the corresponding issues and emotions they inspire are the closest, most intimate, and most motivating route connecting you and your audiences. They are also an inherent

When Telefundraising, Getting the OK is Key
July 1, 2004

Recent do-not-call legislation has turned telefundraising into a battlefield. To speak on the current state of soliciting donations through the telephone lines is Jon Hamilton, CEO of Authtel Permission Solutions and president of JHA Telemanagement. Hamilton, a former president of the American Teleservices Association and chair of the Direct Marketing Association’s Telephone Marketing Council, spoke recently at the DMA Annual Teleservices Conference in Palm Beach, Fla.