Pack Your Writing and Design With a Valuable Punch
Pack Your Writing and Design With a Valuable Punch
Sept. 27, 2005
By Sarah Durham and Ali Kiselis
When it's time to plan your next annual report, holiday appeal or direct-mail campaign, ensure the writing and design hits your audience where it counts most: their values.
At The DMA Nonprofit Federation's recent New York Nonprofit Conference, keynote speaker Kay Sprinkle Grace eloquently reminded us of the importance of value-based direct marketing. To paraphrase: Values and the corresponding issues and emotions they inspire are the closest, most intimate, and most motivating route connecting you and your audiences. They are also an inherent building block of your organization. If you can make the connection resonate in your communications materials, you'll have a recipe for successful fundraising.
- Companies:
- Big Duck
- Direct Marketing Association
- Places:
- New York
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
