Engage Conference Spotlight: 30 Ideas for Fundraising Success in 2011 and Beyond, Part 1
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
The DMA Nonprofit Federation's 2014 Washington Nonprofit Conference concluded last Friday amid a snowstorm that blanketed much of the Northeastern United States. While there was no blizzard to speak of three years ago, the 2011 Washington Nonprofit Conference wrapped up day one with Jennifer Bielat, vice president of direct marketing at Easter Seals, joining four other fundraising professionals to present "30 Ideas for Fundraising Success in 2011 and Beyond." Here are the first 10 ideas the group shared:
- Mine your database.
- Bond with your new donor.
- Model to optimize acquisition.
- Manage your in-house prospecting.
- Invest in analytics.
- Get to know your donor.
- Add an outsider's voice.
- Test state versioning.
- Embark on 13-month telemarketing.
- Go beyond RFM.
Bielat will facilitate the retention roundtables at the second annual Engage Conference.