Direct Marketing Association

By implementing a few best practices, you can breathe new life into sustained giver programs for your relief organization so you’re better prepared to leap into action when the next event occurs.

Fundraising agency McPherson Associates Inc. captured a DMAW MAXI Bronze Award for excellence and innovation in nonprofit direct marketing for its partnership with United Methodist Committee on Relief.

The DMA Nonprofit Federation (DMANF) is very pleased to announce that The Nature Conservancy (TNC) is the 2012 recipient of its prestigious Nonprofit Organization of the Year Award. 

The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2013 Board of Directors.  The deadline to submit nominations is Wednesday, June 20, 2012.
 

The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity.

New York (April 26) — The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

Customer relationship marketing firm Merkle announced that it has acquired New York-based Social Amp, a recognized authority in Facebook Open-Graph marketing and OAuth solutions for Fortune 500 brands and global agencies. The acquisition supports Merkle’s ongoing strategy to expand its capabilities in the area of digital marketing and to further strengthen its connected CRM approach.

Announcing the 2012 Fundraising Professionals of the Year Lifetime Achievement award winner: Geoff Peters, president and CEO of CDR Fundraising Group.

Members of the Direct Marketing Association and DMA Nonprofit Federation headed to Capitol Hill with the DMA Government Affairs team to participate in DMA’s Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up. 

DMA members from the nonprofit community traveled to express their concern with postal legislation issues. Nonprofit mailers highlighted the dire consequences they — and their beneficiaries — would experience if Congress fails to safeguard the nonprofit postal rate preference.

Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “The Great Debate: Channel Wars — Red vs. Blue, Old vs. New.”