American Cancer Society

Take Action Now!
April 1, 2011

Advocacy is a powerful strategy for making progress on your issues. It's also a powerful tactic for finding new donors. By giving people the opportunity to engage in your work and join with others to build a better world, you help them take the first step toward becoming long-term supporters of your organization.

Why Mobile Matters for Fundraisers
March 7, 2011

The American Cancer Society's Miles Orkin explained why mobile matters for fundraisers at DMA Nonprofit Mobile Day and shared best practices for implementing a mobile program.

Group coupons are new tools for charity
February 21, 2011

There are ever-growing marriages between group coupons and U.S. charities.

Promoters argue these are "win-win-win situations"-- for the consumer, the advertised business and the charity. But nonprofit leaders warn consumers to do some digging before donating, Some coupon sites donate little. Others much more.

Teenager’s nonprofit raises thousands for research
December 13, 2010

Ever wonder how you can ramp up your charitable-giving efforts? Monica Oxenreiter, a 16-year-old in Pittsburgh, might provide some inspiration. People who give $100 to the nonprofit Oxenreiter started can “buy” their ZIP code — and, on a bright-yellow map on her website that details donations nationwide, that ZIP code turns lime-green.

That’s the ingenious idea behind Oxenreiter’s Zip the Cure, a nonprofit she created to generate contributions for the Juvenile Diabetes Research Foundation, or JDRF. See ZiptheCure.com.

Going Mobile: Charity Dynamics and The Salvation Army Launch New iPhone Application for Annual Red Kettle Campaign
December 6, 2010

The Salvation Army is tapping into the power of the mobile device this holiday season with the launch of a new iPhone® application to help strengthen fundraising for the organization’s iconic Red Kettle Campaign. Developed by Charity Dynamics, the Online Red Kettle iPhone app empowers individuals to conduct personal fundraising campaigns on behalf of The Salvation Army, all from the convenience of their mobile devices.  

Making Philanthropy 'Fun' for Young Professionals
December 1, 2010

Amy Heller has found the answer to the question on every charity executive and board member's mind: How do nonprofits engage the next generation of donors?

"It's about making philanthropy fun, social, relevant and transparent to donors," says Heller.

WGIRLS, which works to provide underprivileged women and children with a quality education, financial independence and self-sufficiency, was started by Heller and a group of other professional women in New York who initially came together to socialize, with a bent on doing something good for their community.

Tough year ahead for charities
November 24, 2010

If 2010 seemed like a bad year for your favorite charity, just wait for 2011.

Already struggling this year, cash-strapped nonprofits face the prospect of continued high demand with even more cuts next year, especially for those organizations heavily reliant on state and local government funding. And those signs of a slow recovery for the rest of the economy probably won't come in time to buoy the charitable sector in 2011.