American Cancer Society

Charity Dynamics Achieves Record First Quarter Growth, Increases Year-Over-Year Revenue by More Than 100 Percent
April 16, 2009

AUSTIN, Texas, April 16, 2009 — Charity Dynamics, a provider of comprehensive online solutions for nonprofits, today announced record growth during the first quarter of 2009, increasing revenue by more than 100 percent compared to the same quarter last year. The company's strong first quarter performance builds upon its momentum from 2008, another strong year during which Charity Dynamics saw a 2X increase in revenue.

How Does Your (Fundraising) Garden Grow?
March 1, 2009

You’ve almost certainly had the meeting. You know, the one about how to survive the crunch, the crisis, the catastrophe — or whatever you want to call it. The meeting where you probably were uncertain about what to do and even about what the impact might be on your organization. Maybe the only thing everyone agreed on was that it’s a difficult situation in fundraising at the moment with few clear answers on how to survive.

Get a (Second) Life!
July 1, 2008

Working to change the real world by hanging out in a virtual one. That’s pretty much how Susan Tenby sums up nonprofits’ use of the 3-D, online, virtual world known as Second Life. Tenby is senior manager of online community development for San Francisco-based nonprofit technology information provider Tenby, also known as her Second Life avatar Glitteractica Cookie, says SL can be an extremely valuable tool for nonprofits in terms of collaboration and learning. Launched by the San Francisco-based software company Linden Lab, SL is a place where nonprofits can raise awareness and dollars and reach new audiences while having

April 30, 2008

“[The American Cancer Society] started Relay for Life events in 1985. Today it conducts events in 4,600 communities in the United States and in 23 countries worldwide. … It applied these years of organizational experience to create and operate a successful Second Life initiative, demonstrating that real-life expertise can be effectively applied to virtual world initiatives.” — Ben Rigby, in his book, “Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth”.

OMG! comment me!
October 1, 2007

Web 2.0 tools and social technologies — blogs, social networks, widgets, videosharing and photosharing sites — all are cost-effective ways to build participation, sharing and collaboration into the core of what organizations do. But they’re different than traditional nonprofit efforts online. They require organizations to go to areas that they can’t control, where potential supporters are gathered. And though they offer the ability for increased engagement, it doesn’t just happen on its own. Here’s a look at how a few nonprofits are using online social technologies in their outreach efforts.

Fans of a Good Cause
September 1, 2007

Who do you picture when you think of a sports fan? A big, shirtless guy beating his painted chest with his fists? Sure, sports fans are a passionate bunch. But if your nonprofit strategizes properly, you might get that guy — and his passion — on your side.

Seven Ethical Challenges for Nonprofits
September 12, 2006

Tim Burchill, executive director of The Hendrickson Institute for Ethical Leadership at Winona, Minn.-based St. Mary’s University of Minnesota, says the ethical challenges that nonprofit organizations face in regards to fundraising can be broken down into seven categories. 1. Tainted money. Burchill says this category is a media favorite. While some organizations restrict who they’ll take funds from — e.g., Mothers Against Drunk Driving won’t take money from alcohol companies; American Cancer Society won’t take money from tobacco companies; etc. — many other groups don’t make such distinctions. Burchill says there is no money that is inherently bad, but each organization needs to

Growing Pains Abound for Local Cancer Charity
March 1, 2005

For the Legal Information Network for Cancer, a nonprofit organization that offers legal advice and assistance to cancer patients in the Central Virginia region, expanding donor universes has been a daunting task.

African Americans
January 1, 2004

African Americans currently make up 13 percent of the population, according to U.S. Census Bureau data. In 1990, the bureau charted the African-American community to grow by 68 percent before 2030. But despite this growing demographic — currently 38.3 million individuals representing a buying power of $631 billion — many majority nonprofit organizations have only recently begun focusing efforts on soliciting support from the black community.