August 6, 2009 — UnitedHealth Group today announced it has been recognized for its social responsibility and philanthropic efforts by three outside organizations.
American Cancer Society
July 21, 2009 — The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) honored three nonprofit marketing leaders at its Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Eric Overman, Operation Smile, received the Nonprofit Marketer of the Year Award, and Anne Bergquist, YMCA of Metro Chicago, and David J. Neff, American Cancer Society High Plains, received the Special Marketing Initiatives and Social Media subcategory awards, respectively. The AMA/AMAF Nonprofit Marketer of the Year Awards honor extraordinary leadership and achievement in the field of nonprofit marketing.
Columbia, Md., August 3, 2009 — Merkle, one of the nation’s largest and fastest growing database marketing agencies, announced the appointment of Angie C. Moore to the position of senior vice president and general manager for its fundraising services group. Moore brings to Merkle extensive industry knowledge gained from more than 20 years of marketing and fundraising experience with private companies and national health charities that include the American Cancer Society and the Arthritis Foundation.
Listen as Jeff Patrick, president and founder of Common Knowledge, talks about a magic formula for donor cultivation; and Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding.
AUSTIN, TEXAS, July 22, 2009 — Charity Dynamics today announced that nonprofit organizations using the company’s innovative social networking application, Boundless Fundraising™, have raised more than $2.5 million directly through the application since the beginning of 2009. Overall, 36 organizations currently use Boundless Fundraising to increase support and giving for more than 2000 events.
WASHINGTON, July 23, 2009 — Look Good. . .Feel Better, a national public service program created to help women cope with the appearance-related changes of cancer treatment, today announced a new in-salon awareness campaign with the National Cosmetology Association (NCA) to generate awareness and increase program participation during its 20th anniversary year. The beauty industry's flagship charity, Look Good. . .Feel Better is a collaboration of the Personal Care Products Council Foundation, the American Cancer Society, and the National Cosmetology Association.
July 22, 2009 — Charity Dynamics today announced that nonprofit organizations using the company's innovative social networking application, Boundless Fundraising(TM), have raised more than $2.5 million directly through the application since the beginning of 2009. Overall, 36 organizations currently use Boundless Fundraising to increase support and giving for more than 2000 events.
In her cover story, "New Media … Same Strategy," FS Managing Editor Abny Santicola explains that the American Cancer Society, a pioneer in social networking, understands that Web 2.0 tools are just high-tech ways to continue what it’s been doing for a hundred years — building and interacting with a community of constituents united against cancer.
AUSTIN, Texas, July 14, 2009 — Convio today released a guide for nonprofit professionals and event organizers that can help them turn event participants into more successful fundraisers. The guide, created based on a study and interviews with some of the most successful participant fundraisers in the country, is available to nonprofit professionals at www.convio.com/eventchampionsguide.
New York, July 13, 2009 — Faced with a difficult environment for fundraising, The American Cancer Society’s Hope Lodge is getting donations by asking people to give hope.