Take Action Now!
The problem with visiting many nonprofit websites is that there's nothing to DO when you get there. Sure, you can read staff bios, peruse the mission statement and look at a few pictures of clients — if you're lucky.
But to say that most nonprofit websites are inter active is a stretch.
One way to make your website more "sticky" and engage more prospective donors in your work is to offer opportunities for advocacy or to take action. Advocacy is defined by Wikipedia as an activity that "aims to influence public-policy and resource-allocation decisions within political, economic and social systems and institutions." But the term also can be defined more loosely as "active support of an idea or cause."