Jocelyn Harmon

If most donors are 60-something, what does this mean for millennial philanthropy? Should we ignore these 75 million younger Americans until they come of “donor age”? Or should we take a different approach to millennial cultivation and giving? And if so, how should we proceed?

Jocelyn Harmon shares the four "forever facts" about fundraising in this December 2010 column.

You can't change the economy, but you can do your best to keep your fundraising on track. Here are five steps for fundraising in a recession and making the most of the year-end.

I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years.

Advocacy is a powerful strategy for making progress on your issues. It's also a powerful tactic for finding new donors. By giving people the opportunity to engage in your work and join with others to build a better world, you help them take the first step toward becoming long-term supporters of your organization.

Here are the four forever facts about fundraising.

Here are my five reasons why you should start thinking about diversifying your fundraising, by race and ethnicity — now!

There is a lot of talk these days about the importance of relationship building for successful fundraising, marketing and communications — especially in the online world. But what if you're a terrible relationship builder? What if you're actually better at alienating prospects and supporters than you are at drawing them into your orbit? Here are seven signs that you're a relationship wrecker.

Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?

So, this is the year you get serious about online fundraising. Here is my six-point checklist for developing a kick-butt online fundraising program in 2010.