Making Philanthropy 'Fun' for Young Professionals

Amy Heller has found the answer to the question on every charity executive and board member's mind: How do nonprofits engage the next generation of donors?

"It's about making philanthropy fun, social, relevant and transparent to donors," says Heller.

WGIRLS, which works to provide underprivileged women and children with a quality education, financial independence and self-sufficiency, was started by Heller and a group of other professional women in New York who initially came together to socialize, with a bent on doing something good for their community.