Multichannel

Thank You!
June 1, 2010

One thousand, six hundred and twenty-five. That's the number I blurted out months ago, off the top of my head, when folks on the ad side of things here at FundRaising Success asked me how many people I thought would sign up for our first-ever daylong virtual conference and trade show.

Innovation + Integration = Impact
June 1, 2010

Tom Harrison: Many people talk about integrated marketing or multichannel 
marketing, but when you dig deeper you find out they mean direct mail and outbound telemarketing.

Kyla Shawyer: There was a time when Operation Smile was using very few channels to communicate with our donors. We had to acknowledge that people wanted diversity and demanded choices. The more ways we communicated with them, the more likely they were to receive our message and respond.

Synchronizing Online and Offline Fundraising for Better Results
May 18, 2010

Some of the best online fundraising campaigns have a strong offline component. Often when people "go digital," they believe they need to direct all of their efforts to the online world. We find this is not always the best way to maximize fundraising revenues.

Live From AFP: Getting the Younger Donor to Say Yes
April 13, 2010

Traditionally, the highest-value donors in terms of dollars lie within the 65-and-older range. But, with more ways than ever to reach prospects, fundraisers increasingly are looking to engage a younger crowd. In a presentation titled "Yeah, Yup, Right On — Getting the Younger Donor to Say 'Yes' to Your Nonprofit" at the 47th Association of Fundraising Professionals International Conference on Fundraising going in Baltimore right now discussed ways to do just that.

D.C. Nonprofit Conference Roundup: How to Effectively Engage Donors Online
February 9, 2010

Chances are, your donors and prospects are spending a lot of their time online. According to a Nielsen report released last month, global consumers spent more than five and half hours on social-networking sites such as Facebook and Twitter alone in December 2009 —  an 82 percent increase from the same time last year when users spent just more than three hours on social-networking sites..

TuDiabetes.org
February 1, 2010

Back in 2008, many Americans got their first taste of social networking for good through the Web site mybarack
obama.com (or "MyBO" as it came to be known). The site engaged Barack Obama supporters online with a goal of inspiring action offline — attending events, canvassing, phone banking and, of course, donating.

To the Point: Get Ready to Rummage
January 1, 2010

We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.

Pulling It All ?Together: Smart Channel-Integration Strategies
November 1, 2009

Study after study shows that the multichannel donor has a higher long-term value than the single-channel donor. The donor who gives through and receives communications from multiple channels typically donates more frequently, has a higher average gift and stays active for a longer period of time.