Multichannel

And the Winners Are ...
September 1, 2010

It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.

The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
August 31, 2010

Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

How Haiti Changed Fundraising
August 10, 2010

When the Haiti earthquake hit back in January, the outcry and response were swift and plentiful. In this new era of the iPhone and other mobile devices, the biggest buzz in the fundraising sector was generated from the mobile-giving explosion following the disaster. But the biggest takeaway for fundraisers — all of them, not just disaster-relief organizations — is that donors have certain, higher expectations these days, and your organization must meet them.

The Not-So-Great Divide
August 1, 2010

This month I want to discuss a troubling digital divide — and it's not the kind you think. I'm not talking about the fact that some people are wired while others lack access to technology — though that's certainly true, and it's a real divide. I'm talking about a phenomenon within our own organizations: the fact that the people who do online outreach often are separated from those who do offline fundraising. It's not unusual for online and offline efforts to take place in parallel universes, with virtually no integration.

The State of Direct Marketing and Integrated Fundraising
June 15, 2010

In the past 15 years, the number of public charities has increased from 600,000 to nearly 1 million. This increased competition, coupled with changing demographics, has resulted in declining acquisition rates, rising acquisition costs and declining retention rates.

Maximize Donor Engagement With Multichannel Integration
June 8, 2010

In order to truly maximize fundraising dollars, organizations must use a multichannel approach, combining online and offline communications for maximum engagement. During the inaugural FundRaising Success Virtual Conference & Expo held on May 20 (and available on-demand until Aug. 24), three fundraising professionals — Jenny Kellum Lee, creative director of Oklahoma Medical Research Foundation; Kate Millea, interactive consultant at Convio; and Jessica Fraser Sotelo, manager of online marketing at World Wildlife Fund — tackled the multichannel integration process in the session “Get It Together!”

Starved for Attention: A Radical New Vision of Malnutrition
June 3, 2010

NEW YORK, JUNE 2, 2010  – The international medical humanitarian organization Doctors Without Borders/Médecins Sans Frontières (MSF) and the VII Photo agency today launched “Starved for Attention,” a global multimedia campaign presenting a unique and new perspective of childhood malnutrition, a preventable and treatable condition that nonetheless claims the lives of millions of children each year.  

The collaboration challenges established notions of malnutrition through a seven-part mini-documentary series; clichéd images are substituted with those of parents and health workers struggling to meet the nutritional needs of young, growing children.  Starved for Attention highlights how increased childhood sickness and early death can be prevented with effective nutritional interventions. The campaign launch coincides with the onset of a particularly harsh “hunger gap” season in Africa’s Sahel region, the period when staple food crops run out before the next harvest and malnutrition typically increases.