Multichannel

TuDiabetes.org
February 1, 2010

Back in 2008, many Americans got their first taste of social networking for good through the Web site mybarack
obama.com (or "MyBO" as it came to be known). The site engaged Barack Obama supporters online with a goal of inspiring action offline — attending events, canvassing, phone banking and, of course, donating.

To the Point: Get Ready to Rummage
January 1, 2010

We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.

Pulling It All ?Together: Smart Channel-Integration Strategies
November 1, 2009

Study after study shows that the multichannel donor has a higher long-term value than the single-channel donor. The donor who gives through and receives communications from multiple channels typically donates more frequently, has a higher average gift and stays active for a longer period of time.

Tips for End-of-Year Campaign Success
October 20, 2009

End-of-year campaigns are so important for nonprofit organizations because they allow them to capitalize on the uptick in giving that occurs in November and December. Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during the final quarter of the year is significantly higher — $84.51, compared to the average of $67.47 for the other three quarters.

Building an Integrated Online Fundraising Strategy
June 30, 2009

With the potential to reach a wide audience rapidly and cost-effectively, more and more nonprofit organizations are using online communications tools to connect with donors, members, volunteers and supporters. 

At the Center for Nonprofit Success' New York Fundraising Summit earlier this month, I discussed the topic of online fundraising, and how to harness technology to build and maintain productive donor relationships.

AFP Conference Roundup: The Three A's of Multichannel Success
April 21, 2009

During the session "Retooling Your Nonprofit to Optimize Fundraising in Today's Multichannel World" at the 46th annual AFP International Conference on Fundraising in New Orleans last month, Matt McCabe, Mike Rogers and Sandy Ellingson outlined these three main keys to multichannel success.

AFP Conference Roundup: Six Best Practices for Balancing New and Traditional Media
April 7, 2009

The first step to learning how to balance new and traditional media to better connect with donors is to accept that we're living in an interconnected age. So said Mitch Maxson, senior creative director, and Scott Henderson, vice president of marketing, for MediaSauce in their session the 46th AFP International Conference on Fundraising, which took place last week in New Orleans.

Webinar Follow-up: An Hour With Roger Craver
March 24, 2009

On Feb. 25, FundRaising Success hosted the webinar, “Integrated Direct Mail 101: An hour with Roger Craver.” Joining Roger, a fundraising guru and founder of Craver, Mathews, Smith & Co., for this lively conversation was his colleague Ryann Miller, managing director at the newly formed consultancy, DonorTrends.

Diversify, Diversify, Diversify
February 1, 2009

“Diversify, diversify, diversify.”

This has been, and will continue to be, the mantra when it comes to planning and securing funding. As a nonprofit professional, you know that snapping your fingers will not make dollars magically appear. Building new, sustainable funding streams that align with your mission takes time, energy and a lot of patience, and must occur in the midst of the countless day-to-day activities keeping your organization running. Yet, to help sustain your organization for the long term, diversification is a must.

Fundraising and the Economy
January 1, 2009

Whenever the economy enters a recession, parts of the fundraising industry and much of the commercial industry enter “crisis mode.” The two most vulnerable giving channels are probably 1) corporate donors, sponsors and partners (particularly among corporations hit hardest by the recession) and 2) foundations, because their assets have decreased so significantly.