A New Look at Multichannel Fundraising
Surprise! There's no such thing as a magic bullet when it comes to fundraising. But then again, wishful thinking aside, you knew that already. The closest you'll come is to create meaningful, mutually satisfying relationships with donors and other supporters through precise communications, impeccable stewardship, and a holistic, seamlessly integrated multichannel strategy that incorporates the full gamut of messaging options from direct mail to e-mail to mobile to social media to … well, who knows what the future holds?
Last month, the Target Marketing Group (which includes FundRaising Success, its sister publications, and myriad editorial products covering the marketing and publishing industries) introduced its latest title, "The Art & Science of Multichannel Fundraising" — a 131-page report on how exactly fundraisers are using all the channels at their disposal today, with nine chapters on best practices and eight multichannel case studies. It offers a deep well of information that covers it all, as well as how to meld everything into one cohesive fundraising program that resonates with your supporters. It has tips and advice from some of the sharpest minds in the fundraising industry, as well as richly detailed case studies to bring it all home.
The guide came together because the two editors responsible for it — DirectMarketingIQ Chief Content Officer Ethan Boldt and Fundraising Success Senior Editor Joe Boland — wanted to provide the most complete, up-to-date, practical and interesting resource available today. Boldt assigned out and edited all of the best practices chapters, and Boland pain- stakingly hunted down winning multichannel campaigns and created eight case studies that are as robust as you'll find anywhere.
Take a peek at the table of contents:
● Chapter 1: What Channels to Use? Depends on the Nonprofit, Its Campaign and Its List by Dennis McCarthy, Jennifer Darrouzet, Noel Beebe and Matthew Mielcarek