Last month, the Target Marketing Group introduced its latest title, “The Art & Science of Multichannel Fundraising” — a 131-page report on how exactly fundraisers are using all the channels at their disposal today, with nine chapters on best practices and eight multichannel case studies.
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One of the best ways for fundraisers to get new ideas is by learning from their peers in the nonprofit sector. And despite the economy and continued budget cuts, 2010 saw no shortage of successful fundraising campaigns.
Read MoreSCOTTSDALE, Ariz., June 8, 2009 — Imagine asking a company for a one thousand dollar charitable donation and instead receiving $50,000! Not many local charities have an anecdote like that one to tell … but it happened recently to The Lincoln Family Downtown YMCA when the organization approached Go Daddy CEO and Founder Bob Parsons.
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