A New Look at Multichannel Fundraising
● Chapter 2: Developing the Creative and a Message That Works Across Multiple Channels by Moira Kavanagh Crosby and Eliza Temeles
● Chapter 3: Direct Mail: How to Keep the Workhorse Working by Kimberly Seville
● Chapter 4: The E-mail Component: How to Make Sure It Plays Its Role Perfectly by Abny Santicola and Joe Boland
● Chapter 5: Mobile — Integrating the New Player Via Text Messaging by Matthew Valleskey
● Chapter 6: Social Media — How Best It Can Help the Multichannel Campaign by Christina Johns
● Chapter 7: Renewals — Creating the Multichannel Donor Renewal Campaign by Roger Craver
● Chapter 8: How Do We Know If We Are Doing It Right? (Testing and Results Measurement in an Integrated/Multichannel Marketing and Fundraising Environment) by Geoff Peters
● Chapter 9: Other Pieces of the Multichannel Puzzle: TV, Radio, Bus Shelters, Billboards … by Jo Sullivan
Case studies that are included feature The Gorilla Organization’s Great Gorilla Run, The Chesapeake Rotary Club’s Chesapeake Wine Festival, Stop Hunger Now’s Haiti Relief Campaign, Arizona Humane Society’s Pet Telethon, Boys & Girls Clubs of Greater San Diego’s Rhythm and Vine Festival, Human Rights Campaign's Don't Ask Don't Tell Repeal, Salvation Army’s Red Kettle Drive and The Children's Hospital of Philadelphia's Season of Courage.
Here, Boldt talks a little more about the report, which is specially priced for fundraisers at $79:
FundRaising Success: Why did the TM Group feel this report was necessary/useful at this point?
Ethan Boldt: Every successful fundraising campaign today is multichannel, but there's very little guidance out in the marketplace on exactly how to run such a campaign, which channels work best together, or that presents several successful examples of such campaigns.
FS: Who is the book's target audience (which level of fundraiser)?