Monthly Giving

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...

I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available...

I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success...

So, what do these two monuments and monthly giving have in common? The sculptors were totally committed. They had the vision, and they chipped away at it—bit by bit, day after day, year after year...

Monthly donor commitment isn’t necessarily easy. It’s hard work. There are two different kinds of commitment in monthly giving: organization and donor...

Your donor is willing to make a commitment for many years. Will you deprive him or her of that joy because you’re afraid to give up a few pennies? You could be giving up a lot of future funds because of that mindset...

Over the past few weeks, I’ve presented numerous webinars on monthly giving. I’ve also had lots of conversations with organizations asking them about their challenges with their monthly donor retention. And the No. 1 problem is expiring credit cards. When that happens it’s really important to remember the following: The donors did not call you to cancel their commitment! They want to continue giving monthly!...

If you’ve been following the weather, you may know that it’s been a rough few weeks, especially in New England. In Massachusetts, we were hit by our second Nor’easter within 10 days; and this last one was really bad. Snow was falling at one to two inches an hour, and the many downed trees caused power to be out for 99 percent of our area...