Monthly Giving

The Dark Side of Nonprofit Monthly Giving
March 26, 2014

Nonprofit monthly giving is awesome. It results in increased donor retention and loyalty. But here’s the drawback: If your organization is still in acquisition mode, instead of all-out gratitude mode, your program can end up being one big flop. As Joe Garecht notes, “Stopping a monthly giving relationship takes a proactive step from the donor, one they are unlikely to take unless they really mean to stop their support for a particular nonprofit.”

When you don’t love your monthly donors, you could end up with angry donors.

The Next Big Thing in Fundraising: Monthly Giving Programs
March 26, 2014

To increase the likelihood of turning your casual donors into recurring donors and, eventually, lifelong fundraisers and major donors, as well as build a recurring revenue model for you organization, consider the following six tactics: Create a hub of information, stories and recognition for the program. Recruit a group of highly engaged individuals before your public launch. Treat these individuals like investors, and make them feel special. Offer a low point of entry. Talk about the impact of your program. Create relationships and community.

Why Monthly Giving Matters for Every Nonprofit
February 25, 2014

Launching a monthly giving program can be a powerful strategy for nonprofits both large and small. Studies over the past decade have shown that monthly givers give more money and stay with a nonprofit longer than non-monthly givers. Here are some of the reasons why monthly giving is so important for every nonprofit: Monthly donors give more, while monthly giving programs build strong relationships, provide a stable foundation for your nonprofit and lower fundraising costs.

Fight for Your Right to Keep Your Monthly Donors (… and Party)
February 17, 2014

In retaining your monthly donors, here’s the first step: Denounce the set-and-forget mindset. Good, now that that is complete, you can develop a strategy that actively engages your monthly donors and reminds them why their gifts are critical to the population your organization serves. And if you don’t, how will you ever upgrade their monthly gift amounts? Learn more about International Justice Mission’s annual upgrade strategy.

Monthly Donors: Small Is Beautiful! (Monthly Giving Myths Debunked)
January 31, 2014

Monthly giving is probably the one fundraising program surrounded by the highest number of myths. All of these myths are used as reasons not to start … Well, if the many recent discussions about retention are any indication, you have every reason to run, not walk, to get started with monthly giving. Simply because the impact on retention is huge!

Did you know that those nonprofits that started years ago are now seeing between 90 percent and 98 percenty of their monthly donors still with them?

How to Convert One-Time or Annual Donors Into Monthly Givers
September 6, 2013

Thinking about monthly giving is one of the smartest things you can do as a fundraiser. It would be wonderful for nonprofits to be thanking people every month instead of asking them for donations every few weeks. How do you do that? How do you turn your annual givers into monthly supporters?

1. Make sure your donation form offers a recurring-giving option. 2. Revisit the language you use in your appeals. 3. Package the appeal in an exciting way. 4. Don't be afraid to ask for a monthly gift after someone completes a one-time transaction.

18 Tips to Create a Wildly Profitable Monthly Giving Program
August 5, 2013

I am so impressed with the power of a monthly giving program. Here’s why: It creates ongoing predictable cash flow. It’s low-cost and returns a high ROI. It takes your current donor base and pulls twice (or more!) as much funding from your wonderful donors. It’s relatively cheap — and painless. It’s how you create reliable, sustainable fundraising cash flow. It creates a wonderful prospect pool for planned gifts.


Monthly Giving for Small Nonprofits: 8 Tips for Keeping It Simple
July 26, 2013

It seems to me that monthly giving programs should be a natural for small, even tiny nonprofits. Yet, many in the U.S. still don't use this form of giving. It may be that they think it is just too complicated. I just recently whizzed through "Monthly Giving: The Sleeping Giant," by Erica Waasdorp, and was gratified by her down-to-earth approach. Here are some tips that I gleaned from Waasdorp's book and her webinar with Pamela Grow.

Making Monthly Gifts the Norm
July 2, 2013

Monthly giving has become such a critical part of Minnesota Public Radio’s fundraising approach that the organization doesn’t even mention the option of making a one-time gift during pledge drives anymore. Recurring gifts are also central to the broadcaster’s online fundraising. The results of that single-minded focus are impressive.