Monthly Giving
March 19, 2019 at 11:20 am
In theory, monthly givers are an annuity—a bit of an upfront investment, yielding solid, steady returns for the foreseeable future. In practice, they are more of a garden—plant the wrong seeds or neglect care, and no amount of shoveling manure will recoup your investment...
March 18, 2019 at 12:02 pm
People ask me this question a lot: “My monthly donors only make up 3 percent of my donors. Is that good? What’s the percentage I should strive for?” The answer is: “It depends!”...
March 12, 2019 at 2:45 pm
What's the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving and grow your sustainable income—all at the same time? If you guessed monthly giving, you're right!
March 11, 2019 at 12:38 pm
It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...
March 4, 2019 at 12:23 pm
If you think about it, monthly donors are like little snowflakes. And flake by flake, one by one, they create a winter wonderland. They also create that very special “survival blanket” for your organization...
February 25, 2019 at 12:12 pm
As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...
February 18, 2019 at 12:30 pm
If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...
February 11, 2019 at 12:11 pm
Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all...
February 4, 2019 at 11:44 am
Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask as often as you possibly can, but there are a few things I recommend you steer away from because they’ll make for a very bad donor experience...
January 28, 2019 at 11:24 am
Some may think that monthly donors are just “little” men and women, “little donors.” But boy, they’re so powerful and mighty. You can see their character. You can see their impact on your organization, not to mention their value(s). Remember that even “little” men and women can make a huge difference!...
