Monthly Giving

As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...

When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...

Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...

Surveys are a great way to connect with your monthly donors, and you’ll find out some things you’d otherwise never uncover. You can use those learnings for future fundraising, and you may uncover some wonderful nuggets...

I love Netflix. It helped us do away with cable TV 10+ years ago. Now we live stream our favorite movies on our “older” TV. We still get Netflix DVDs in the mail, and we choose our favorite shows to binge-watch when we’re in that binge-watch mood. We’re in control of what we watch, and there’s always something on...

A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only.”...

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: sustainer retention, artificial intelligence changing the nonprofit sector and a checklist for a new major gift program.

In theory, monthly givers are an annuity—a bit of an upfront investment, yielding solid, steady returns for the foreseeable future. In practice, they are more of a garden—plant the wrong seeds or neglect care, and no amount of shoveling manure will recoup your investment...

People ask me this question a lot: “My monthly donors only make up 3 percent of my donors. Is that good? What’s the percentage I should strive for?” The answer is: “It depends!”...