Ascend Integrated Media announces the launch of its first mobile app for a nonprofit client - Kansas City's largest pet adoption and animal rescue, Wayside Waifs. The mobile app provides users with an adoption tool that allows them to search and find their next pet and stay up to date on the organization's events and communications. Users of the mobile app also can learn how to volunteer or take advantage of other programs and services provided by the organization.
ClearSky Mobile Media Inc., a leading provider of mobile data services and content to regional wireless carriers, announced its alignment with The mGive Foundation to facilitate mobile donations from wireless subscribers via premium SMS (P-SMS).
Billions of charitable dollars were donated last year via text messaging, as thousands of charities integrated mobile donations into their fundraising efforts. Support for short codes allows consumers to make contributions to their charity of choice directly from their mobile phones.
Charlotte Brandin of World Childhood Foundation USA and Fredrik Oscarson of Mobiento shared ways that WCF, Doctors Without Borders and Amnesty International implemented mobile fundraising and advocacy at the 2011 Nonprofit Mobile Day.
mGive will provide the technology platform behind several mobile donation campaigns raising funds for the Japan earthquake and Pacific tsunami relief efforts, including:
• The American Red Cross – Text REDCROSS to 90999 to donate $10
• Convoy of Hope – Text TSUNAMI to 50555 to donate $10
• GlobalGiving – Text JAPAN to 50555 to donate $10
• World ReliefCorp of National Association of Evangelicals – Text WAVE to 50555 to donate $10
When the mobile-giving revolution does pop, let your inner Integrator answer the call (or text, if you will), but remember that there's no such thing as a silver bullet, no magic pill, no one strategy that will ensure an organization's fundraising success in perpetuity. The one and only, true Next Big Thing is, was and always will be integration.
There is a growing number of apps in the app store that claim to provide some kind of fundraising benefit to nonprofits, and they approach the challenge from a variety of angles. But the most effective fundraising app of all may not even claim to be one: Facebook.
Phoenix Suns point guard Steve Nash has launched a mobile giving campaign to benefit Educare Arizona, a platform of the Steve Nash Foundation. The Phoenix Suns designated Friday, Feb. 4 “Educare – Early Learning Night at the Phoenix Suns,” while Nash and the home team match up against Kevin Durant and the Oklahoma City Thunder.
U.S. cell phone users can make a $10 donation to the Steve Nash Foundation in its support of Educare Arizona by texting NASH to 20-222.*
Mobile donations serve as a great complement to more traditional giving channels such as direct mail, e-mail and online giving, according to recent findings from a survey commissioned by The mGive Foundation. The survey revealed that 86 percent of respondents who give to an organization via SMS-based mobile campaigns would consider giving larger dollar amounts via alternative giving channels.
In addition, 80 percent of survey respondents who were regular online and/or direct mail donors indicated that donating money via text would not preclude them from giving a larger amount via alternative channels.