Susan G. Komen enlists QR codes for fundraising
Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.
The QR codes are part of Susan G. Komen’s Passionately Pink for the Cure campaign, which helps raise money for breast cancer research. The mobile bar codes will be appearing in print materials through March.
The Susan G. Komen mobile bar codes appear in advertisements in Marie Claire magazine.
The Passionately Pink for the Cure campaign encourages users to register on the nonprofit’s mobile site at http://m.komen.org to sign up and start a local fundraiser in their community.
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