Mobile

American Express Digitizes Community Service With New Facebook App
August 30, 2011

In support of the upcoming 9/11 Day of Service and Remembrance, American Express announced the launch of the I WILL VOLUNTEER Facebook application, powered by HandsOn Network, the volunteer activation division of Points of Light Institute. This new app is designed to connect volunteers across the country to service projects in their communities.

The 9/11 Day of Service and Remembrance is a federally recognized initiative being led by MyGoodDeed and HandsOn Network.

Mobile Accord and Payfone Team Up to Expand Global Mobile Donations
August 24, 2011

Payfone, a leading mobile payment processing service, and Mobile Accord, an innovator and leader in mobile technology for nonprofit organizations, announced a strategic partnership to expand the mobile donation channel for nonprofits and non-governmental entities worldwide. Through the partnership, nonprofits will be able to expand the power and reach of mobile donation offerings through alternative payment options allowing donations in real-time from any device, such as PC, smartphone, tablet or Wi-Fi, via Mobile Accord’s mobile giving platform, mGive.

Museum of Fine Arts asks glass tower's admirers to help buy it
July 28, 2011

The Museum of Fine Arts launched a campaign to raise more than $1 million to buy the “Lime Green Icicle Tower.’’

The MFA quietly began the campaign last week by adding a donation box next to the piece and sending an e-mail to museum members pointing them to the contribution website. This week, they plan to add tweets and Facebook posts to spread the word.

The MFA’s public appeal includes, for the first time, a chance for museum visitors to give online and by texting on their phones.

Study: Banks Slow to Act in Growing Mobile Payments Space
July 15, 2011

Nearly half of financial services, retail, technology and telecommunications executives believe mobile payments will be mainstream within two years, according to a new report from KPMG.

Companies are looking to opportunities in mobile payments as the adoption of smartphones and consumer interest in mobile payments is growing, according to the Global Mobile Payments report. While 83 percent of executives surveyed by KPMG feel mobile payments will be mainstream in four years, 46 percent feel mass adoption will only take two years.


Engagement focus of mobile technology for nonprofits
July 13, 2011

Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile Web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.

Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations.

QR Codes for Supporter Engagement ... Do Your Homework!
July 6, 2011

QR (quick response) codes … you have probably seen them and perhaps didn’t even notice. They are those funny, pixilated squares you may have seen on posters, magazines or product packaging. They have been described as looking like a cross between a barcode and a Rorschach test.