Mobile

Social Media, Mobile Strategies Top Priorities for Nonprofits in 2012
January 31, 2012

With the new year now well under way, U.S. nonprofit groups have indicated that they likely will place heavy emphasis on social media and mobile solutions to drive stronger fundraising and marketing results in coming months, according to Charity Dynamics’ 2012 Digital Marketing Survey.

The survey, which includes feedback from 70 Charity Dynamics clients, revealed shifting priorities in some areas of nonprofits’ marketing plans for the year ahead. 

Among them, 73 percent of respondents indicated that their organizations plan to address social media strategies in 2012.

Susan G. Komen enlists QR codes for fundraising
January 30, 2012

Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.

The QR codes are part of Susan G. Komen’s Passionately Pink for the Cure campaign, which helps raise money for breast cancer research. The mobile bar codes will be appearing in print materials through March.

The Susan G. Komen mobile bar codes appear in advertisements in Marie Claire magazine.

The Passionately Pink for the Cure campaign encourages users to register on the nonprofit’s mobile site at http://m.komen.org to sign up and start a local fundraiser in their community.

'I Would Like to See Mobile Go Away.' He Said What?
January 20, 2012

As part of our January cover story, we asked some fundraising pros to fill in these blanks: "My favorite trend right now is ______. I would like to see _____ just go away." Some of their answers were pretty surprising, with things likes mobile giving, special events and good ol' No. 10s being wished off the face of the fundraising earth.

Pew Releases Mobile Charitable Giving Report
January 12, 2012

Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.

And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors by The Pew Research Center's Internet & American Life Project — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.

Artez Interactive announces new social fundraising Facebook app
September 22, 2011

At Facebook's developer conference, f8, Artez Interactive, a multichannel fundraising solutions provider, announced a new Facebook app that enables friends to share the charities and social causes they support through the Facebook Platform.

Artez created the app for several high-profile charities who will soon launch the feature including Free The Children, Canadian Diabetes Association, Canadian Red Cross, Kids Help Phone, SickKids Foundation, The Baycrest Foundation and the Leukaemia Foundation of Australia.

Habitat for Humanity, USC Alumni Association and A Good Idea Join Corduro 'Army'
September 12, 2011

Corduro, a mobile solutions payment provider, is breaking new ground in nonprofit fundraising through its PayMobile application. Available soon for the iPhone, iPad and Android devices, PayMobile allows individual users and companies to make and take donations directly from their smartphones. Corduro has coined this program "Mobilize Your Army."

Currently more than 100 organizations such as Habitat for Humanity, the USC Alumni Association and A Good Idea are using the application.