Mobile

If you don’t already have a mobile-friendly version of your website, chances are that somone has told you that you should. Beyond those occasional comments from your website visitors, here are 11 data-driven reasons that a mobile website is a must-have for your organization.

If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.

Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies. Mobile giving provides a great way for nonprofit and community organizations to further extend the reach of their online fundraising campaign.

Ted Hart speaks with Greg McHale, founder and CEO of good2gether, about going mobile, social and local on his Nonprofit Coach radio show.

The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile-friendly. You don’t need a special mobile version of your site or an custom-built app to improve how mobile visitors experience your site overall. With a few simple design tweaks, you can make your nonprofit website much more usable on a mobile device — and improve your visitors’ experience across all platforms.

It's no secret that society is going mobile, and that means fundraisers should be adapting to the mobile landscape as well. In our February issue last month, MINDset Direct VP Karin Kirchoff and Jeff Regen, general manager of the nonprofit group at Merkle, hit on "Resolutions, Reminders and the Mobile Revolution" in their Multichannel Moxie feature.

Adjusting to mobile is about more than just making your website readable on a smartphone or tablet. It's about adjusting and helping donors and supporters who are mobile, as in moving around, checking their phones in public places, and responding to destractions. It's not just about the tech, but also the human behavior in this always online world.

Scanning QR codes with a mobile device is one of the most popular ways to donate money. I’m on a mission to discover all the different ways you can scan-to-give. As a cause marketer, I’m especially interested in how businesses and nonprofits are using QR codes to trigger giving. Here are four ways QR codes let your donors scan-to-give, their advantages and disadvantages, and how real-life businesses are using them.

It’s probably safe to say that 2013 is the year where mobile optimization will become mandatory. Designing mobile-friendly Web pages has been a really good idea for quite some time now, but it’s becoming increasingly important. An estimated 1.7 billion consumers will access the Web through a mobile device this year, a figure which surely includes some of your prospects. Here’s how to make sure your content is perfectly mobile optimized.

How is the health of your direct-response program? Did you resolve to get your fundraising operation in better shape in 2013? What does your equipment look like? Are you offering your donors choices? Giving them the avenues to achieve their philanthropic goals?