Mobile presents a huge opportunity for nonprofits to expand their fundraising and outreach efforts. Many nonprofits have already run successful fundraising campaigns; the biggest example to date is the mobile campaigns during the Haiti earthquake, where the American Red Cross alone raised more than $30 million using a common short code.
As the mobile Web expands, strategy options for nonprofits using mobile as a distribution channel have changed too. For any nonprofit, the data is clear: Donors are on mobile. They are looking for your nonprofit on mobile. The good news is the mobile Web offers a solution that meets every tight budget and urgent fundraising need.
Just as "Internet Management for Nonprofits: Strategies, Tools & Trade Secrets" advises its readers to do, the book is available via different channels — including Kindle, online, e-mail updates and hardcover — and takes on the appropriate identity in each. Here, Hart explains more about how the book can benefit nonprofits:
Text messaging is fundamental to the daily routine of the next generation of donors and members. To build community and to recruit new members, text messaging is an option every nonprofit should explore.
PayPal, eBay?s online-payment service, has introduced PayPal Mobile 2.5, a new version of its application for Apple?s iPhone, iPad and iPod Touch. The updated version of the PayPal app allows users to donate to their favourite charities. The 2.5 version of the application, announced on 18 August, allows users to donate to more than 23,000 charities in the United States, United Kingdom and Canada, according to a blog post by Laura Chambers, senior director of PayPal Mobile. ?As increases, donating via the mobile is also becoming more popular,? wrote Chambers. ?We hope the new application will simplify the donation
--(PR.com)-- Fundraising and Communication Goes MobileThe Kids In Need Foundation, a national, non-profit organization dedicated to providing free school supplies to economically disadvantaged school children and under-funded teachers, announced it is growing their mobile communications capabilities. This includes text-to-donate capacity through SMS, Twitter and SMTP. In addition, the Foundation has the ability to create mobile polls and broadcast messages directly to donors mobile phones.Supporters can text SCHOOL to 85944 to make a $10 donation to Kids In Need Foundation.*The Kids In Need Foundation is also part of the MobileCause uGive iPhone application. This mobile technology facilitates donations and allows
When the Haiti earthquake hit back in January, the outcry and response were swift and plentiful. In this new era of the iPhone and other mobile devices, the biggest buzz in the fundraising sector was generated from the mobile-giving explosion following the disaster. But the biggest takeaway for fundraisers — all of them, not just disaster-relief organizations — is that donors have certain, higher expectations these days, and your organization must meet them.
Even the tradition-bound classical music world has embraced the democratizing influence of new technology, allowing audiences to participate in programming in a way that would have been unthinkable a short time ago. It is less surprising that music organizations are using the technology to sell themselves or raise money.
To one degree or another, many orchestras have experimented with audience texting, a subject that was discussed at a meeting of marketers and public relations executives from the League of American Orchestras in the fall of 2008.
The mHealth Alliance, which comprises several nonprofit organizations seeking to improve health in underserved communities through sustainable mobile campaigns, has called for collaboration to accelerate the use of mobile and other modern information and communications technologies to improve maternal and newborn health in developing nations.
The GSMA announced the details of a further seven grantees from the Mobile Money for the Unbanked (MMU) Fund, which is administered by the GSMA Foundation, Inc., with funding from the Bill and Melinda Gates Foundation. New grantees are Cellcard in Cambodia, Digicel in Fiji, Orange in West Africa, Safaricom in Kenya, Tata Indicom in India, Telenor in Pakistan, and Tigo in Africa.
“Just 15 months after we first announced the launch of the Mobile Money for the Unbanked Programme we are proud to announce that all funds have been committed in support of mobile money deployments across the globe,” said Gavin Krugel, Director GSMA. “Projects were chosen on their ability to deliver, speed of delivery, scale and sophistication. Between now and the end of 2011 millions of consumers are expected to directly benefit from mobile money services launched with the support of the Fund – that is 170 million customers at the base of the economic pyramid and who previously lacked access to financial services, from 19 operators in Latin America, Africa, and Asia.”