Mobile

Mobile donations serve as a great complement to more traditional giving channels such as direct mail, e-mail and online giving, according to recent findings from a survey commissioned by The mGive Foundation. The survey revealed that 86 percent of respondents who give to an organization via SMS-based mobile campaigns would consider giving larger dollar amounts via alternative giving channels.

In addition, 80 percent of survey respondents who were regular online and/or direct mail donors indicated that donating money via text would not preclude them from giving a larger amount via alternative channels.

Check out 10 of Heather Mansfield's 22 ways nonprofits can use QR codes for fundraising and awareness campaigns.

DENVER, Jan. 18, 2011 /PRNewswire/ -- The mGive Foundation (www.mgive.org), the leading 501(c)(3) public charity supporting U.S. mobile donation campaigns, today announced it has partnered with to provide regional-area wireless subscribers with the capability to participate in mobile giving campaigns – a first in the regional wireless industry. GetLisa is a regional carrier aggregator that provides service to 40 regional wireless carriers. Through GetLisa's infrastructure messaging solutions, subscribers in rural areas can access the mobile giving channel quickly and easily to donate to

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

The Vascular Disease Foundation (VDF) has added mobile giving to its list of donation offerings. The campaign is the first of its kind for VDF and will continue into 2011. All proceeds raised from the mobile giving campaign will benefit those affected by vascular disease.

Passing along info from today's Agitator, which addresses the brewhaha over how difficult Apple makes it for nonprofits to collect donations from within iPhone apps. There's a petition going around that nonprofits need to know about and sign.

As you plot your fundraising strategy for 2011, it will become important to give some thought to how and if mobile giving might fit into your overall planning.

Apple’s policy of not allowing charitable donations to be easily made on the iPhone is raising the ire of some nonprofit leaders. Now a new petition urges the technology giant to make it easier for anyone to give on a smartphone.
The kerfuffle erupted after Apple reversed its decision to approve an application that would make it easier for people to support charity through their phones. For two months, people with iPhones could easily donate to a charity of their choice, using an application designed by PayPal. And then, they couldn’t.

The Salvation Army is tapping into the power of the mobile device this holiday season with the launch of a new iPhone® application to help strengthen fundraising for the organization’s iconic Red Kettle Campaign. Developed by Charity Dynamics, the Online Red Kettle iPhone app empowers individuals to conduct personal fundraising campaigns on behalf of The Salvation Army, all from the convenience of their mobile devices.  

mGive announced that it is powering the mobile donation industry’s first $25 text donation campaign launched by the American Center for Law and Justice (ACLJ). Through this campaign, individuals can text LIFE to 50555 to donate $25 to the ACLJ, an organization dedicated to protecting freedom, life, and religious liberties in the United States and internationally.