Generational Marketing

How Iconic Charities Are Trying to Win Over Millennial Donors
June 6, 2016 at 8:13 am

Some of the country's most iconic nonprofits have struggled to raise money in the past few years, while a new breed of philanthropic organization is thriving thanks in large part to its appeal to Millennial donors. While the American Red Cross ran an operating deficit after its worst fundraising year in over a decade in…

Millennial Philanthropy: The New Normal
June 2, 2016 at 11:32 am

A new normal in philanthropy is fast approaching. As members of the Millennial generation grow into their prime giving years, the impact of these philanthropists will upend "business as usual" for nonprofits in ways they are wholly unprepared to address. First the facts: Members of the Millennial generation are the most philanthropic of any generation…

Bracelet That Contains Mount Everest Water, Dead Sea Mud Raises Money for Charities
April 11, 2016 at 10:18 am

The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity—10 percent, in this case. Like the Livestrong bands, you can wear it 24/7 without worrying about it tarnishing or falling off. But unlike…

Do You Have a Youth Philanthropy Initiative?
March 18, 2016 at 9:29 am

When I talk to others about time, talent and treasure, I ask them how they were affected by philanthropy. Most of the time they will mention a story about when they were young and the philanthropic seed was planted. We all know if you start early in life, roots may grow strong. Philanthropy training must begin with our youth...

8 Ways to Create Print Materials Your Older Donors Want to Read
March 17, 2016 at 11:33 am

Even as nonprofits work like crazy to have a strong online presence for both younger and older donors, they also send out a heap of direct-mail fundraising letters with numerous printed pieces in each package. They also often print newsletters and annual reports. In short, there is no lack of stuff in print. But are…

4 Ways to Acquire, Retain Millennial Donors
March 16, 2016 at 11:05 am

In today’s fundraising landscape, there are not many donor groups as coveted as the Millennials. Due to the lifetime value of acquiring Millennials at an early age, Millennial donors quickly have become one of the most sought-after groups among nonprofits and independent fundraisers. And these nonprofits and fundraisers have the numbers to prove it! According…

8 Ways to Stay Relevant to Your Audience
March 15, 2016 at 11:25 am

As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that it desires and expects. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being…

Understanding Families: How Can Charities Engage With Parents and Their Children?
March 14, 2016 at 9:49 am

We’ve been running research with children and young people for years at nfpSynergy, but in the last few months we launched "Families Insight," expanding this research to include parents. This allows us to examine how exactly families interact and engage with charities. Our findings have revealed some interesting dynamics within the family unit, underscoring why…

The Death of 'X': Why 'Boring' Might Be Best for Nonprofits
February 26, 2016 at 10:02 am

Every day, it seems like there is a new, shiny thing to play with in the nonprofit space. Some of them will stand the test of time. Others will not. But rumors of the death of “X” (where “X” is direct mail, unrestricted giving, segmentation, corporate philanthropy or whatever else is tried, true and boring) are greatly exaggerated. Highly effective nonprofits are doubling down, improving on what they know works, has worked and will work, regardless of whether their stories make for great dinner party anecdotes...