Generational Marketing

4 Ways to Acquire, Retain Millennial Donors
March 16, 2016 at 11:05 am

In today’s fundraising landscape, there are not many donor groups as coveted as the Millennials. Due to the lifetime value of acquiring Millennials at an early age, Millennial donors quickly have become one of the most sought-after groups among nonprofits and independent fundraisers. And these nonprofits and fundraisers have the numbers to prove it! According…

8 Ways to Stay Relevant to Your Audience
March 15, 2016 at 11:25 am

As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that it desires and expects. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being…

Understanding Families: How Can Charities Engage With Parents and Their Children?
March 14, 2016 at 9:49 am

We’ve been running research with children and young people for years at nfpSynergy, but in the last few months we launched "Families Insight," expanding this research to include parents. This allows us to examine how exactly families interact and engage with charities. Our findings have revealed some interesting dynamics within the family unit, underscoring why…

The Death of 'X': Why 'Boring' Might Be Best for Nonprofits
February 26, 2016 at 10:02 am

Every day, it seems like there is a new, shiny thing to play with in the nonprofit space. Some of them will stand the test of time. Others will not. But rumors of the death of “X” (where “X” is direct mail, unrestricted giving, segmentation, corporate philanthropy or whatever else is tried, true and boring) are greatly exaggerated. Highly effective nonprofits are doubling down, improving on what they know works, has worked and will work, regardless of whether their stories make for great dinner party anecdotes...

The 5 Best Reasons to Add Millennials to Your Nonprofit Board
February 19, 2016 at 9:46 am

Don’t have any Millennials on your nonprofit board yet? Your future might be tough. There are a whole heck of a lot of good reasons to target Millennial visitors and supporters. They are not visiting cultural organizations at representative rates, they aren’t magically “aging into” increased care for arts and culture, and–perhaps most importantly–data suggests…

Are Millennials the Most Likely to Give Online? (Maybe Not)
January 28, 2016 at 11:03 am

Hall and Oates, peanut butter and jelly, Tommy and Gina, Millennials and the Internet: Some things just go together. But while Millennials have become nearly synonymous with social networks and the Internet, it turns out they aren’t the most likely to use them for giving...

4 Challenges Facing Nonprofit Marketers in 2016 (and How to Beat Them)
January 14, 2016 at 11:05 am

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large…

Millennials Use Snapchat, Other Tech to Raise Funds for Charity
December 22, 2015 at 9:45 am

A group of 20-somethings flew from Vancouver, British Columbia to El Salvador earlier this month to build new homes for agricultural families displaced by flooding. Their materials included wood, fiber cement and, most importantly, Snapchat. The Millennials used the popular video-messaging app to record heartfelt donation requests, and then fanned them out to their social…

The Founders Generation: Who They Are, How Nonprofits Can Engage Them
December 15, 2015 at 9:59 am

Move over, Millennials. There’s a new generation in town and they are eager to innovate in our communities. Generation Z was recently named the Founders generation by MTV. No matter whether you refer to them as Gen Z, iGen, Post-Millennials or Founders, they’re moving into the workplace and will be a valuable asset to nonprofits.…

Millennials and Giving Tuesday: 3 Big Findings
December 8, 2015 at 12:01 pm

Millennials, understandably, are the source of much anxiety for nonprofits. How do you connect with them? What makes them tick? How do they give? Are they worth all the trouble? The latest study to tackle those questions examines the Giving Tuesday strategies of nine nonprofits to provide a cross-section of organizations' Millennial engagement efforts and determine Millennials' Giving Tuesday habits...