Generational Marketing

Cracking the Millennial Code
September 21, 2016 at 10:09 am

Understanding our audience members and their motivations is important to successfully recruiting them to support our causes. Born in 1980 or later, Millennials are the first generation of digital natives; at about the time they entered high school, the internet became a public space. Half of this group, age 26 and younger, entered high school with social media, first Myspace and then Facebook...

Video: Experiencing Millennial Discussion Overload? 4 Things to Remember
September 16, 2016 at 9:35 am

Cultural organizations desperately need to get better at reaching Millennials in order to thrive in the future. But in order to have these conversations, we need to clear up some craziness. The aim of this week’s "Fast Facts" video is to set the record straight: Talking about the need to reach Millennials is responsible and…

This Nonprofit Is Searching for Millennial Donors on Snapchat
July 15, 2016 at 9:32 am

Be The Match, a nonprofit that manages a bone marrow registry to help blood cancer patients, needs a new way to recruit young, healthy donors, so it's looking for them on apps popular with Millennials. "What we've found is that while anyone between the ages of 18 and 44 can join the registry at no…

Fundraising and the Overrated Demographic
July 8, 2016 at 10:40 am

A lot of marketers see Millennial customers as a sort of gold rush. Last year, they reportedly spent 500 percent more on advertising targeted at Millennials than all other age groups combined. Do I detect some herd mentality? Millennials are better customers for certain things than others: outdoor gear, music, electronics. But big picture? Not…

How Iconic Charities Are Trying to Win Over Millennial Donors
June 6, 2016 at 8:13 am

Some of the country's most iconic nonprofits have struggled to raise money in the past few years, while a new breed of philanthropic organization is thriving thanks in large part to its appeal to Millennial donors. While the American Red Cross ran an operating deficit after its worst fundraising year in over a decade in…

Millennial Philanthropy: The New Normal
June 2, 2016 at 11:32 am

A new normal in philanthropy is fast approaching. As members of the Millennial generation grow into their prime giving years, the impact of these philanthropists will upend "business as usual" for nonprofits in ways they are wholly unprepared to address. First the facts: Members of the Millennial generation are the most philanthropic of any generation…

Bracelet That Contains Mount Everest Water, Dead Sea Mud Raises Money for Charities
April 11, 2016 at 10:18 am

The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity—10 percent, in this case. Like the Livestrong bands, you can wear it 24/7 without worrying about it tarnishing or falling off. But unlike…

Do You Have a Youth Philanthropy Initiative?
March 18, 2016 at 9:29 am

When I talk to others about time, talent and treasure, I ask them how they were affected by philanthropy. Most of the time they will mention a story about when they were young and the philanthropic seed was planted. We all know if you start early in life, roots may grow strong. Philanthropy training must begin with our youth...

8 Ways to Create Print Materials Your Older Donors Want to Read
March 17, 2016 at 11:33 am

Even as nonprofits work like crazy to have a strong online presence for both younger and older donors, they also send out a heap of direct-mail fundraising letters with numerous printed pieces in each package. They also often print newsletters and annual reports. In short, there is no lack of stuff in print. But are…