Fundraiser Education

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Julia Liou, Unsung Hero. In May 2015, The New York Times ran a groundbreaking investigation on the horrific conditions New York’s nail salon workers faced on the job. It was a huge story, shedding light on major issues that had until then gone mostly overlooked. A big reason it made the news at all? Julia Liou...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Marc Lapides, Marketer of the Year. Adler Planetarium had a problem. The Chicago 
museum was competing with the city’s many high-profile attractions and arts institutions, and losing. Its advertising model was stale. Brand awareness was poor. Sales had been flat for more than 20 years. Enter Marc Lapides...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Tyler Cashman, Fundraiser of the Year. For most fundraisers, conceptualizing, implementing and coordinating a new 
program, especially one dependent upon volunteers, is a difficult task. But Tyler Cashman is no ordinary fundraiser. He’s a seventh grader...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Alex Goldsmith, Board Member of the Year. As head of strategy for Macquarie 
Investment Management, a global fund management company, Alex Goldsmith knows a thing or two about business. o it’s no surprise that, as a board member for The HOPE Program, he provided essential leadership and business expertise...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Rebecca Bond, Executive of the Year. The gun debate in America is a contentious one. For the most part, the pro and anti crowds are locked in a stalemate, neither side willing to concede ground to the other. Compromise is rare. Rebecca Bond wants to change all that...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Jo Ann Remender, Lifetime Achievement. How do you distill a lifetime of unparalleled accomplishments into 350 words? It’s not easy, and it’s even harder when you’re working with a resume like that of Jo Ann Remender. Let’s start with the numbers...

Announcing the winners of the NonProfit PRO Nonprofit Professionals of the Year Awards: Alison Silberman, Nonprofit Professional of the Year. When Alison Silberman took over as director of field engagement for Ovarian Cancer Research Fund in 2012, tasked with overseeing the STS program, it was a big deal for the health-care nonprofit, and for Silberman. The program’s future was in her hands...

In June, everyone shifts into summertime mode. The kids are done with school. Summer camps and vacations are anticipated. And for many nonprofit marketers, work slows down or takes on a different pace. How can you make the most of summertime mode? Here are a few creative summertime fundraising projects Taylor Shanklin discussed during last…

When people give to causes that are deeply meaningful to them, they feel like a million bucks. Understanding this—truly, deeply understanding this—is so important I’m going to repeat it in bold and italics. When people give to causes that are deeply meaningful to them, they feel like a million bucks. This is the key to…

This week the internet is awash in news about the latest number from Giving USA and the record amount given to charity. But if you are the more typical fundraiser, wearing several hats and trying to eke out enough donated income to meet your budget, you may glance at all this coverage and say, "So what?"...