Fundraiser Education

Nonprofit Storytelling Through Video Can Compel Your Audience
February 21, 2017 at 1:06 pm

Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced and purpose-driven. Obviously, for the video narrative to work, it needs…

Client/Agency Relationships: Carrot or Stick?
February 21, 2017 at 12:59 pm

Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...

6 Ways Charity Boards Can Make Workload Manageable
February 21, 2017 at 12:38 pm

People on voluntary sector boards have heavy workloads—so what’s the best way to share the burden? Sub-committees may not seem exciting, but if used properly, delegating tasks will help your board to be brilliant. Here are my six top tips on how to get the most from your sub-committees: 1. Let them delve into detail…

4 Lessons Learned From a Stalled Capital Campaign
February 20, 2017 at 11:45 am

A stalled campaign is NOT the time to sit back and wait until the money comes in. Unless you take a bold and clear initiative, your organization is likely to be left with a failed campaign, a big debt and a black eye in your community...

Use of 'Ask' Versus 'Results' Language in Major Gifts
February 20, 2017 at 9:58 am

All of us in major gifts know that there are different stages in the major-gift process. Many brilliant major-gift people have written about it. Words like identification, cultivation, solicitation and stewardship come to mind as descriptors of some big stages or phases of major gifts...

Kutcher Speaks Out Against Modern Day Slavery
February 17, 2017 at 9:05 am

No one got "Punk'd" Wednesday morning when Ashton Kutcher came to Capitol Hill. The actor testified Wednesday before the Senate Foreign Relations Committee in a hearing on progress in combating modern slavery. Kutcher spoke on behalf of Thorn: Digital Defenders of Children, an organization he co-founded with then-wife Demi Moore in 2009 to build software to…

Trump Wants to Repeal the Johnson Amendment: What Nonprofits Need to Know
February 16, 2017 at 11:16 am

If Trump is successful in repealing the Johnson Amendment, the nonprofit sector will face a heavy burden. The beauty is the Johnson Amendment has been protecting nonprofits from politicians for over 60 years by keeping these organizations nonpartisan, but with its removal, the floodgates would open, and political candidates will begin knocking on the doors of nonprofits seeking endorsements for their...

7 Tips for Building a Healthy, Happy Relationship With Your Vendor
February 16, 2017 at 10:45 am

This old dog knows that we fundraisers never work alone; we depend on others to help us accomplish our fundraising goals, so our organization can accomplish its mission-related goals. Treating our vendors fairly and with respect can be a small price to pay for a partner who is ready to pull us out when the floodwaters are rising and our survival seems questionable...