Fundraiser Education
March 3, 2017 at 10:17 am
When is a donor-cultivation event more about building your organization’s profile than it is about fundraising? How can you be sure that your “friendraiser” is actually moving you towards the achievement of your fundraising goals? Events can be great fun, excellent for networking and for catching up with people in the community, but sometimes I…
March 2, 2017 at 10:37 am
Peer-to-Peer fundraising is a great way to engage your donors and get them to participate in some healthy, happy, fun physical activity. We are currently surrounded by a world promoting fitness and wellness. Just look around: From fitness tracker watches (FitBit, Apple Watch) to food tracking apps (MyFitnessPal, My Macros+) to the numerous amount of “#fitspos” out there popping up like dandelions—all of these things keep you motivated to stay healthy and find any excuse to engage in physical activity, right?...
March 2, 2017 at 10:22 am
Are those of us who earn our income as fundraisers professionals? Oddly, that’s something I never really considered. I’ve always considered myself a professional and strived to act accordingly. But seeing how the occasional few in the name of fundraising act dishonorably or even illegally to increase contributions and/or their income does certainly point to at least some who view fundraising as simply a way to earn a living...
March 1, 2017 at 12:05 pm
One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…
March 1, 2017 at 9:30 am
Without having any claim to completeness, I have found a number of things to be important to the success of philanthropic activities. This list of key points resembles a list that could be drawn up for any business venture and that is one of the key conclusions I have come to: Treat your philanthropic activities…
February 28, 2017 at 11:31 am
Just to say thank you. For years, we’ve heard that it takes 21 days to create a habit for the long haul. But in reality, it turns out that’s a bit of a myth. I say, commit to these daily calls, come hell or high water, for three months straight. Jot it down on your calendar and begin tomorrow—no ifs, ands or buts about it. And then, reach out. I want to hear from you. What habits are you embracing to ramp up your fundraising this year?...
February 28, 2017 at 10:23 am
Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...
February 28, 2017 at 9:23 am
Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. “Add good” has been their mantra as they utilize newfound ways to give back. Rather than making random or one-off donations, they are a generation characterized by…
February 28, 2017 at 9:15 am
In the last six months, Samsung has been no stranger to scandal. Since September, it's hurriedly dealt with the fallout from its Galaxy Note 7 recall and has been thrust into an investigation over bribery claims involving some of its top executives in recent weeks. After staying mostly silent on the South Korean monetary probe,…
February 28, 2017 at 9:11 am
Readers asked: When a humanitarian group has helped a community become self-sustaining, how can the group create a good exit strategy? Our sources answered: Create the exit strategy from the get-go. Case in point: Weh Yeoh founded OIC Cambodia in 2013 with both a goal and a strategy in mind to hand the group over…
