Fundraiser Education
March 13, 2017 at 7:23 pm
Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...
March 13, 2017 at 3:11 pm
The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...
March 13, 2017 at 3:06 pm
Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...
March 10, 2017 at 3:34 pm
With the world’s finest online tools at our disposal, one of the most integrative tools is social media. Social media plays a huge part in growing our online presence. We wouldn’t have the capabilities to spread our outreach so far without it—email can only get us so far...
March 10, 2017 at 2:31 pm
Through my experiences of fear and working to move past it, I also know what it’s like to live in freedom. Believe me, that freedom place is so much better. Today, I’m going to outline what it looks like when major-gift professionals allow fear to take over and then what it looks like when we can live in freedom. ..
March 10, 2017 at 2:02 pm
If you’re just starting out or if you’re in the growing stages of your monthly donor program, here is my number one recommendation: Put someone in charge! If you do this now, it will avoid “finger pointing” or worse—decreasing programs—later...
March 10, 2017 at 1:53 pm
An anonymous donor contributed $1 million to a pool that will fund free access to NYTimes.com for students across the U.S., the New York Times said in a press release. The $1 million donation was one of more than 15,000 collected by NYT since it launched its "Sponsor a Subscription" program on Feb. 3. Besides news…
March 10, 2017 at 10:16 am
In early February, the Internal Revenue Service and various tax agencies issued an alert warning employers of a Form W-2 email phishing scam. The scam was well known among private-sector businesses—the Democratic National Committee famously fell for a similar version—but the IRS updated the alert to include school districts, health-care providers and, yes, nonprofits...
March 10, 2017 at 10:02 am
I travel from time to time to Chicago for mandatory meetings, which I enjoy attending because I can interact with a variety of colleagues. During a recent trip, I had dinner with several senior peers where we thoroughly discussed special events. I have not been responsible for a significant special event for several years, so I listened intently. I am always interested in building new fundraising pipelines...
March 10, 2017 at 9:22 am
Early indications do not favor the Trump administration throwing more money toward human services. So, it appears that people living in the superpower that we call home are going to rely increasingly on the work of nonprofits. The inconvenient truth, though, is that those doing the good work are being "systematically starved," as highlighted by…
