Attention! There’s been a technological development—GuideStar, the largest database providing information on nonprofit organizations, has partnered up with Facebook to create Facebook’s charitable giving tools.
For the first time, Facebook has enabled us to create fundraisers! To do so, an organization must apply to use Facebook’s fundraising tools, requiring them to categorize the organization as a nonprofit. There are five fundraising tools offered, which include collecting donations when people visit an organization’s page, collecting donations from an organization’s Facebook posts, adding a donate button on the organization’s page, enabling people to fundraise for the organization and using fundraising tools best practices. To find more information on Facebook’s fundraising tools, click here.
If a donor comes across an organization’s page and is interested in donating, but is looking for more information on the organization and its cause, Facebook will direct them to the organization’s GuideStar nonprofit profile.
Cool, right? This new Facebook feature is taking fundraising to the next level by giving donors a more accessible way of donating to charities. Online fundraising has never been easier—or more interactive! Take advantage of this new and innovative tool and start collecting donations today!