Events

It’s just about that time of the year. We are officially two days away from the annual NonProfit PRO Leadership Conference, and honestly, we could not be more excited. We not only have an impressive line-up of speakers—who just happen to be some of the most prominent thought leaders in our industry—but we also have some great activities throughout the day!...

Our market is changing, isn’t it? Not to say print is dead, but our industry has entered the digital era where almost everything is available electronically and new technologies are popping up like dandelions! To thrive in this new environment, we need to be adaptable—to always be able to acclimate to the changing market...

A legendary name in fundraising, Roger Craver is co-founder of the “The Agitator” and author of “Retention Fundraising: The Art and Science of Keeping Your Donors for Life.” He is not your average fundraiser—a disruptor and a challenger of the status quo—in fact; he continues to bring light and knowledge about donor retention, one of the biggest challenges facing the nonprofit sector today...

As the technology landscape continues to advance, more and more options are becoming readily available for use. And these technologies are beneficial tools to help enhance nonprofit organizations in many ways—by increasing donations, retaining donors and achieving the organization’s goals...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

Hunger affects 42.4 million people (one in eight Americans), 13.1 million of whom are children and 5.7 million of whom are the elderly. The organization launched its most recent initiative, “This is Hunger.” With this initiative, MAZON is touring the country and giving people the opportunity to participate in a two-part solution to end world hunger...

I was at the Women’s March in D.C., and as I went through the experience, I couldn’t help but think about the psychological principles we apply each day in the course of our work. We figure out how to use natural human biases to create conditions in which people are likely to say “yes” to our ask for fundraising, volunteerism or donations. The biggest bias at work at the Women’s March was ingroup bias. Here's what that means...

Phoenix Rescue Mission’s website was stuck 
in the past. Inconsistent design. Too much 
copy. No mobile responsiveness. The old site (pictured left) was outdated—or worse, cold. “One example is the ‘Homelessness’ page,” said Eric Himes, account director for Grizzard Communications Group, who submitted the entry. “The previous page was full of vital and relevant information, but it read a bit like a term paper.”...

Cara Schmidt, development officer for Camphill Special School, wanted to build upon the school’s #GivingTuesday success in 2014 with a bigger, better 2015 campaign. The catch? She wanted to do it entirely via social media. It’s easy to reach people on social media. It’s much harder to get them engaged...

“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special...