Events

Many nonprofits host an annual event as a fundraiser. From guest speakers to walks/runs, conferences to silent auctions, there are many types of events to help raise money. No matter what type of event you host, using email marketing is a smart tactic to get the word out. And, because sending an email invitation is…

Santacon is known as a day of holiday-themed, beer-fueled revelry that delights some and annoys many others. However, there’s one bright side to the event that fills city streets with hundreds of drunk Santas near the holidays: It raises tens of thousands of dollars for charity each year. It’s not clear how much money Santacon—which…

Nonprofit software developer Blackbaud is predicting record donations on #GivingTuesday, the global day of giving that takes place on the Tuesday after Thanksgiving. Established five years ago, #GivingTuesday encourages charitable giving following the Black Friday and Cyber Monday shopping days. Blackbaud is a founding partner of the movement, and has been tracking data on donations…

Dennis Daugherty wanted to give back, so he decided to host a charity golf tournament for Make-A-Wish Foundation. It would be perfect. Picturesque greens, the whoosh of swinging drivers cutting through the fall breeze, golfers raising money for a great cause—you can't beat that. But there were two minor problems...

At Turnkey, we often say that the activity used in a peer-to-peer (P2P) fundraising endeavor does not matter. Getting a “yes” in P2P fundraising is about the relationship between the potential donor and the peer doing the asking. The relationship between the donor and the organization is a distant second in importance. Here’s proof...

Susan G. Komen Breast Cancer Foundation is drawing ire from women's groups for holding an annual fundraiser at Donald Trump's Mar-a-Lago Club in Florida. The Komen Foundation is known as the largest breast cancer organization in the country. Its decision to keep next year's event at a club owned by the presidential candidate who has…

I just had the incredible honor of attending the International Fundraising Congress (IFC) in Noordwijk, Netherlands. Not only that, I had the further honor of attending as one of IFC’s scholars as part of its scholarship program. Ever since I heard about IFC, I have been dreaming about going. A conference that brings people from…

Even in today's high-tech world, the human touch still reigns supreme. This is especially true in the world of fundraising, where glamorous events that offer personal thanks to generous donors remain immensely popular. "Charity events are always a draw for a couple of reasons. They're a tangible way for the donor to get something in…

A local charity run is infuriating military families in metro Atlanta. Organizers of the so-called "Hostage Run" say the profits from the event will be donated to a military charity, but the wives of deployed soldiers say the entire premise is disrespectful. The run basically mimics a kidnapping, with the runners having black bags over…

Before digital connectivity, nonprofit organizations benefited from concerts that solicited donations and touted their causes. The 1971 Concert for Bangladesh raised money for UNICEF; 1985’s Live Aid sent famine relief to Ethiopia; and since 2004, the Black Ball has collected millions to fight AIDS. Now the charity concert model is changing. Millennials prefer festivals to…