Blackbaud Predicts Record-Breaking #GivingTuesday
Nonprofit software developer Blackbaud is predicting record donations on #GivingTuesday, the global day of giving that takes place on the Tuesday after Thanksgiving.
Established five years ago, #GivingTuesday encourages charitable giving following the Black Friday and Cyber Monday shopping days. Blackbaud is a founding partner of the movement, and has been tracking data on donations since it began.
“Blackbaud has seen consistent double-digit, year-over-year growth in online donations on #GivingTuesday,” said Mike Gianoni, the company's president and CEO, in a statement. “In 2012 we processed $10.1 million in online donations, and last year’s donations hit nearly $40 million. With nearly 300 percent growth, if #GivingTuesday remains on this trajectory, we anticipate it will have a record-breaking year in 2016.”